Mercedes-AMG is betting on more models and standalone showrooms to sell more cars

2015 Mercedes Benz CLA Class Shooting Brake
Ronan Glon/Digital Trends
Over the past few years, AMG has gone from an acronym that denotes more powerful, track-ready variants of Mercedes-Benz models to a full-fledged sub-brand called Mercedes-AMG. The company is about to enter the next stage of its expansion, which calls for the launch of even more nameplates and, in select markets, the creation of standalone showrooms.

The Mercedes-AMG lineup will include no fewer than 48 different models by the end of the year, up from 38 right now. One of the most hotly anticipated AMG-badged cars that will debut in the next few months is the next-generation E63, which is believed to use a downsized, twin-turbocharged, 4.0-liter V8 engine tuned to send between 550 and 580 horsepower to all four wheels via an automatic transmission.

The GLC lineup will be expanded with a 63-badged model powered by the same twin-turbocharged V8 as the aforementioned E63, and the recently-unveiled GLC Coupe will receive the same powertrain a few months later. A more hardcore version of the 911-fighting GT that’s tentatively called GT R will greet the public for the first time this summer during the annual Goodwood Festival of Speed. That’s just the tip of the iceberg, too.

Mercedes-AMG will widen the gap that separates the members of its lineup from their Mercedes-Benz-badged counterparts by giving dealers the option of selling cars through standalone showrooms. Mercedes-AMG boss Tobias Moers told Automotive News that the company is getting ready to open up its first standalone store in Japan, and it’s looking into inaugurating at least one more in Australia. Dealers won’t be forced to open a separate showroom for AMG, but they’ll be encouraged to set aside a dedicated AMG area within the main Mercedes-Benz showroom.

Mercedes-AMG’s sudden expansion has already paid dividends. In 2013, Natanael Sijanta, the company’s head of global sales at the time, told WardsAuto that he believed AMG could sell 30,000 cars annually by 2017. AMG shattered Sijanta’s expectations by selling a record-breaking 68,875 cars last year, and it’s on track to set another sales record this year.


2020 Mercedes-Benz GLC coupe gets a tech upgrade, keeps quirky styling

The 2020 Mercedes-Benz GLC coupe debuts at the 2019 New York Auto Show with an upgraded infotainment system that incorporates Mercedes' digital assistant. The SUV launches later this year with turbocharged four-cylinder power.

Tesla lets you skip the dealership, order a car from the comfort of your couch

Tesla has always bypassed traditional dealerships, and it has now adopted an online-only sales model that lets customers configure and order their car without leaving their couch. Here's what you need to know.

HP spring sale: Save up to 58 percent on laptops, desktops, printers, and more

From now until March 23, the HP spring sale lets you take as much as 58 percent off of a huge range of laptops, desktop PCs, printers, and more, potentially saving you more than $1,000. We’ve rounded up a dozen of the best deals right…

Under Armour HOVR is more than a running shoe, it’s a fitness tracker

Under Armour HOVR running shoes bring more to the table than just a comfortable fit. With UA's Record Sensor technology, you can track distance, duration, and even the path you take as you run.

This modified Land Rover Discovery is heading to Africa to help fight malaria

A Land Rover Discovery will be used by the Mobile Malaria Project for a 3,900-mile trek across Africa to study malaria. The SUV is equipped with a mobile gene-sequencing laboratory, as well as everything necessary for serious off-roading.

Volvo wants to use speed limiters, in-car cameras, and data to reduce crashes

Volvo believes new tech is the best way to improve car safety. The Swedish automaker will let owners set speed limits when loaning out their cars, install cameras to monitor drivers, and use data to design better safety features.
Product Review

The Ferrari Portofino is the super stallion you’ll want to drive every day

With the introduction of the Portofino, Ferrari addresses the California T’s stylistic shortcomings while improving comfort, convenience, and performance. There’s little “entry-level” about this super stallion.

BMW 2 Series Gran Coupe teased way ahead of its November debut

The BMW 2 Series Gran Coupe is coming to the United States, eventually. The new compact BMW won't be unveiled until the 2019 Los Angeles Auto Show in November. The Gran Coupe will be based on a front-wheel drive platform.

Autonomous shuttle rides coming to New York City via Optimus Ride

Workers at the Brooklyn Navy Yard in NY City will soon be able to make their way around the 300-acre industrial park in Optimus Ride's self-driving shuttles. The tech startup says it's the first trial of its kind in the state.

Renault-Nissan-Mitsubishi group uses Microsoft cloud platform for connected cars

The Renault-Nissan-Mitsubishi Alliance is launching a new cloud platform for its cars. Based on Microsoft Azure, the Alliance Intelligent Cloud will enable features like connected services and over-the-air updates.

The 2019 Toyota C-HR gains a popular tech feature as its price comes down

Toyota has updated the C-HR, its entry-level crossover, by adding an entry-level trim level to the lineup. Every model regardless of price also comes standard with an 8.0-inch touchscreen compatible with Apple CarPlay.
Product Review

2019 Volkswagen Jetta offers German refinement and tech at an affordable price

With enough tech to make villains jealous, the Volkswagen Jetta punches above its class as a forward-thinking sedan. Spacious, comfortable, and efficient, the Jetta is a refined offering. German refinement comes with a serious attitude.

The 2020 Porsche Cayenne Coupe is an exercise in form-over-function design

Porsche expanded its lineup of SUVs with a swoopier evolution of the Cayenne named Cayenne Coupe. Don't let the name fool you: it still has four doors. It stands out with a fastback-like roofline that's lower than the Cayenne's.
Product Review

Chris is the virtual co-pilot phone-obsessives need in their car

Driving while using your phone is dangerous, and often illegal. Meet Chris, the digital assistant for your car that wants to help keep your hands off your phone, and your eyes on the road.