Nissan ponders reviving Datsun brand

Nissan ponders reviving Datsun brand

If recent rumblings from Japan’s Nikkei new service prove true, Japanese automaker Nissan could be considering reviving its Datsun brand.

Datsun, which was sidelined back in 1986, could see a revival of sorts, but probably not how you imagined. According to recent reports, Nissan is thinking about reintroducing the brand in 2014, but only in emerging markets, such as China, India, Indonesia, and Russia. In addition to arriving in these particular global markets, Nissan also plans on establishing production in each country.

According to its business outline, Nissan is aiming to produce budget-conscious vehicles in the range of 500,000 yen, which roughly translates to around $6,200.

Of course, rumors of Nissan reviving the Datsun brand aren’t exactly new. However, with current Nissan CEO Carlos Ghosn pushing to expand the brand into new markets, we’re not at all surprised Nissan would want to expand to these markets with entry-level cars branded under the Datsun name — while protecting the corporate identity of Nissan’s middle-to-upper-tiered sectors.

Datsun-280Z

What could this two-pronged approach mean for Nissan, though? Well, other than the obvious benefit of expanding the company’s presence in emerging markets, like Brazil and India, with low-cost cars, Nissan would also be able to compete with rival automakers like Volkswagen and GM, both of which also use entry-level brands in emerging markets, such as SEAT and Bajoun, respectively.

So for you Fairlady Z fans looking to pony up some dough for a Datsun branded Z coupe, it’s probably not going to happen. And acccording to Nikkei, Nissan has yet to officially comment on the report. 

Cars

Worried about commuting in winter weather? Nissan has the answer

The Nissan Altima midsize sedan is now available with all-wheel drive. To advertise that fact, Nissan's Canadian division slapped some tank-like tracks on an Altima to create a one-off show car.
Cars

Muscle cars, trucks, and EVs roared into the subdued 2019 Detroit Auto Show

The 2019 Detroit Auto Show was the quietest edition of the event in recent memory, but that doesn't mean nothing significant happened inside the Cobo Center. Here are the new cars and concepts we saw at the show.
Cars

Nissan IMs concept teases a future long-range, autonomous electric car

Debuting at the 2019 Detroit Auto Show, the Nissan IMs is an electric car with a 380-mile range, autonomous-driving capability, and a backseat designed for being chauffeured. Too bad it's just a concept car.
Smart Home

PicoBrew launches professional-grade brewing appliances, new distiller at CES

PicoBrew has been a leader in the home brewing industry for years, but at CES 2019 the company went pro with the Z Series, a new line of professional-grade brewing appliances aimed at craft breweries and restaurants.
News

Ford has a plan to future-proof the hot-selling F-150 pickup truck

Worried about the threat of rising gas prices, Ford will add the F-150 to its growing portfolio of electrified vehicles. It is currently developing a hybrid F-150, and it will release an electric version of the next-generation truck.
Cars

Ford’s Mustang-inspired electric crossover will spawn a Lincoln luxury version

Lincoln will get its own version of parent Ford's first mass-market, long-range electric vehicle. While Ford's version will have styling inspired by the Mustang, Lincoln will take a more traditional approach.
Cars

Driving Daimler’s 40-ton eCascadia big rig isn’t just fun, it’s electrifying

Daimler Trucks brought its all-electric eCascadia semi-truck to the 2019 CES, and invited us to take the wheel. What does it feel like to drive one? Simply electrifying, of course.
Home Theater

Spotify adds simplified Car View mode for Android users

What was once just a test is now a reality: Spotify is rolling out a new, simplified in-car user interface for all Android users called Car View, which automatically engages when the app detects a car Bluetooth connection.
Cars

Boutique carmaker Karma Automotive, legendary design firm Pininfarina team up

Karma Automotive is partnering with legendary Italian design firm Pininfarina on future luxury cars. The first product of that partnership will appear later this year, Karma said, without offering other details.
Cars

Sibling rivalry: 2019 BMW Z4 takes on the 2020 Toyota Supra

BMW and Toyota forged an unlikely partnership when they set out to build a sports car platform together. Here, we examine the similarities and differences between the 2019 Z4 and the 2020 Supra.
Cars

Tesla cuts workforce by 7 percent, ends referral program to trim costs

Tesla has announced plans to trim its workforce by seven percent, and it will end the referral program that rewards customers who help it sell cars. These measures are ways to cut costs and boost profits.
Emerging Tech

Too buzzed to drive? Don’t worry — this autonomous car-bar will drive to you

It might just be the best or worst idea that we've ever heard: A self-driving robot bartender you can summon with an app, which promises to mix you the perfect drink wherever you happen to be.
Cars

Lyft and Aptiv’s self-driving car program has come a long way (but not far enough)

Many companies talk about self-driving cars, but Lyft and Aptiv are already using a fleet of them to transport paying customers in Las Vegas. Hop in for a close look at the tech of autonomous cars, and the challenges they face.
Cars

Michigan OKs digital license plates with Rplate’s connected car platform

The state of Michigan approved the use of digital license plates on motor vehicles registered in the state. Reviver Auto, the manufacturer of the Rplate connected car platform, worked with Michigan's Department of State to pass the bill.