CES 2023-bound Ram Revolution concept previews electric pickup

By Ronan Glon Published December 12, 2022

Ram wants to plant its stake in the growing electric pickup segment its main rivals are already present in. The company will travel to CES 2023 to unveil a concept called Revolution designed to preview a battery-powered truck tentatively scheduled to make its debut in 2024.

While the Revolution’s full design remains under wraps, a preview video published on Facebook suggests the pickup won’t borrow styling cues from the current crop of Ram trucks. It’s described as looking “fierce, slick, and heroic.” From what we can tell, the Revolution’s front end will be characterized by a pair of two-piece LED headlights, a massive “RAM” logo, and a hood that’s lower than we’re used to seeing on Ram trucks. Keeping the hood line relatively low is likely a way to make the truck more aerodynamic and in turn, improve its driving range.

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Speaking of range, Ram has previously made bold promises about what its first entry into the electric truck arena will be capable of. Built on the STLA Frame architecture that parent company Stellantis developed to underpin electric trucks and SUVs, the Revolution should offer up to 500 miles of driving range and 150-kilowatt fast-charging compatibility. We’re guessing that those figures will only apply to the range-topping model, and it’s not too far-fetched to assume cheaper variants with less driving range will join the lineup sooner or later.

There’s no word yet on how the electricity stored in what sounds like a massive battery pack will reach the pavement. Ram has several options: it can assign each axle its own motor for dual-motor through-the-road all-wheel-drive, for example. This configuration would also allow it to remove the front motor and offer a rear-wheel-drive version. Alternatively, it can develop a more complicated three- or four-motor system that would unlock more power. GMC’s Hummer EV uses three electric motors; Rivian’s R1T and R1S both come with four motors.

Intrigued? So are we. We won’t have to wait long to learn more. Ram will unveil the Revolution on January 5, 2023, at CES. Looking further ahead, the concept will morph into a production model that will take on the Ford F-150 Lightning and the Chevrolet Silverado EV in 2024.

Former Contributor

Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…

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Ram EV concept previews truck brand’s electric future

The Ram 1500 Revolution BEV concept was designed around an electric powertrain.

Electric pickup trucks are a hot trend in the auto industry, and Ram is late to the game. So the truck brand of massive automaker Stellantis needed to work hard to stand out.
Unveiled at CES 2023, the Ram 1500 Revolution BEV concept shows what Ram has in mind for its first production electric truck, which is scheduled to arrive in 2024. This concept version combines some features we’ve already seen on other electric trucks with a few clever new ideas. So while it may be revolutionary for the Ram brand, which is new to EVs, it’s more evolutionary when compared to other electric pickups.

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The roofline is a bit lower and sleeker, which probably helps with aerodynamics, but like a traditional truck, the Revolution rolls on massive wheels and tires. The 35-inch tires are wrapped around 24-inch wheels with smooth covers and light-up elements. The charge port, meanwhile, is located in the driver’s side front fender. It makes a noise when the truck has started charging and blinks to show that charging is ongoing.
Like rival truck makers, Ram incorporated a frunk where the engine would normally be, plus the RamBox storage bins from its current trucks. Nearly every opening, including the tailgate, frunk, and charge port, is also power-operated.
Underpinning all of this power-operated convenience is the STLA Frame dedicated EV platform, one of four such platforms Stellantis plans to use for future EVs across its many brands, such as Chrysler and Jeep.

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