Rolls-Royce’s murdered-out Dawn Black Badge is fit for Cruella de Vil

Traditionalists argue a Rolls-Royce should have beige leather upholstery and real wood trim on the dashboard. Customer tastes are changing, though, and the BMW-owned British company is evolving with them. The new Dawn Black Badge is a more contemporary spin on the exquisite Rolls experience designed to dazzle younger one-percenters.

The Dawn is the third member of the Rolls-Royce family to get the Black Badge treatment, after the Wraith and the Ghost. As you’d expect, the model is only available in a deep shade of black that has been painstakingly hand-polished. The convertible top, too, is only available in black, and the rear deck is upholstered with black leather. Do you notice a pattern yet?

The iconic Spirit of Ecstasy emblem is finished in dark chrome, as is much of the trim that’s usually shiny on the regular, non-dark Dawn. Turn the headlights off, and you might not see this drop-top when it’s pitch black outside.

Rolls-Royce created a brand-new material for the dashboard. Its Bespoke division wove tiny threads of aircraft-grade aluminum and bonded them in carbon fiber. Six coats of lacquer are applied before each part is left to dry for three entire days. In the world of automotive trim, that’s about as meticulous as it gets.

The trim parts show just how much attention Rolls-Royce paid to every minute detail as it was designing the Black Badge. If you’re not convinced, look at the air vents on the dashboard. They’re darker than usual, and an advanced surfacing method ensures they’ll never discolor or tarnish, which is important in a convertible destined to spend quite a bit of time tanning topless.

It’s not all about looks: Rolls-Royce tweaked the engine, too. The stock Dawn’s twin-turbocharged 6.6-liter V12 now belts out 593 horsepower and a mighty 619 pound-feet of torque. All that power is transferred to the rear wheels via an eight-speed automatic transmission. The list of mechanical upgrades also includes bigger brakes and a quicker steering rack.

“[Black Badge] is an alter-ego for our marque that captivates the disrupters, the innovators, and those that accept no limitations,” Rolls-Royce CEO Torsten Müller-Otvos said in a statement.

Buyers can already order (or commission, in Rolls-Royce-speak) the Dawn Black Badge. Gerry Spahn, the head of Rolls-Royce’s communications department, told Digital Trends the package adds $50,000 to the Dawn’s base price before other options are factored in. That means pricing starts at about $370,000.

Updated by Ronan Glon: Added pricing information.

Product Review

Dolby makes the most comfortable headphones ever, and that's only the start

Dolby has taken its first step into product design with the new Dolby Dimension wireless headphones. Offering tons of features, supreme comfort, and a shocking price tag, the Dimension are a unique new take on audio in the home, and out.
Gaming

These are the best Xbox One games available right now

More than four years into its life span, Microsoft's latest console is finally coming into its own. From 'Cuphead' to 'Halo 5,' the best Xbox One games offer something for everyone.
Deals

The best cheap-but-awesome PS4 game deals under $20

The PlayStation 4 has hit its stride in recent years and is now more affordable than ever. If you have a PS4 or are thinking of buying one, we’ve collected some must-have games. The best part? Each of these is just $20 or less.
Android Army

Android battery life too short? Try using dark mode, Google says

Google confirmed at the 2018 Android Dev Summit that using dark mode will help extend an Android smartphone's battery life. Google also admitted its mistake of pushing for the usage of white in previous Material Design initiatives.
Cars

Ford teams up with Walmart to study consumer response to autonomous delivery

Last week it was Ford and VW, and this week Ford and Walmart are signaling a desire to work together on autonomous vehicles solutions. Ford and the giant retailer will study consumer reactions to self-driving delivery vehicles.
Cars

Our favorite fuel-efficient cars are as frugal as they are fun

You don't need to opt for a hybrid or an all-electric ride in order to achieve good fuel economy. These vehicles pack both performance and style, whether you're in the market for a luxury sedan or a game-changing pickup truck.
Cars

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.
Cars

Out of juice? Learn how to jump-start a car with this quick guide

Jumping a car is a simple procedure, but not everyone knows how to properly do so. To make things easier, we've put together a quick-hit guide on how to fire up your vehicle using jumper cables and a second power source.
Cars

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.
Cars

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.
Cars

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.
Cars

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.
Cars

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.