Top Secret Tesla Masterplan, part 2 is expected this week

tesla elon musk master plan part 2 soon
Dan Taylor (cropped image)
Seeking social media buzz? Tweet a hint. Entertainers, politicians, and bleeding-edge entrepreneurs increasingly employ savvy social media drops to make, break, and hint upcoming tracks, policies, and product news. A master of Twitter drops, Tesla CEO Elon Musk lit up the wires this weekend sharing his hope to publish the Top Secret Tesla Masterplan, Part 2 later this week, as first reported by Electrek.

If Part 2 is coming this week, that begs obvious questions: What about Part 1? When did that happen? And what did it say?

Almost ten years ago, on August 2, 2006, Elon Musk published “The Secret Tesla Motors Master Plan (just between you and me)” on the Tesla blog. What’s most interesting are the last six lines of the post — quoted below:

“So, in short, the master plan is:

Build sports car

Use that money to build an affordable car

Use that money to build an even more affordable car

While doing above, also provide zero emission electric power generation options

Don’t tell anyone.”

So, looking at the first “secret” plan, Musk and Tesla Motors have completed or made significant progress with all parts of the plan — well, except the “Don’t tell anyone” part.

The Tesla Roadster was the sports car. The Model S is the company’s first “affordable” car. The Model 3 is the “even more affordable car.” The Tesla Powerwall along with the firm’s prospective purchase of SolarCity shows how the company intends to generate, store, and distribute zero emission electric power to Tesla’s zero emission electric-powered cars.

Some might argue Elon Musk and Tesla should get the Model 3 on the road and get the energy-generation piece fully in place before announcing new ideas, but that misses the point of 10-year-forward plans. At this point, the Model 3 and the bits and pieces (all of which exist) of the energy-generation option are sufficiently on their respective paths to completion, in their Tim Gunn “Make it work!” phases, that it’s high time for the visionary to look further.

And apparently, that’s what’s been going on. Unless Musk likes to throw out a short deadline to do a last-minute rush to get the paper in — you remember, like in college — odds are pretty high that he’s about to do a big reveal of the next Top Secret Master Plan, which might be good for another ten years.

What will be in the next Master Plan? Well, we don’t know, but we can offer some easy guesses, along with some long shots. Chances are pretty high we’ll hear about Tesla electric urban rideshare cars, light trucks, motorcycles, a new roadster, maybe a Formula E car (in a friendly take that message to Faraday Future), and possibly a “real” SUV (like one you would feel OK going off-road in). But all of those are easy sauce.

A bigger challenge would be a carbon-fuel-free solution for long-haul freighters that doesn’t involve pantographs — overhead wires — or buried power lines. No one else is close to figuring that one out.

It would also be interesting to learn of a tie-in with SpaceX and Tesla Motors — that one’s harder to imagine, but that’s what Musk seems to enjoy, doing what others can’t imagine.

So we’ll be waiting for the Secret Master Plan, part 2, when it drops, hopefully later this week. Chances are we’ll first hear about it on Twitter.


Riding along in Audi’s e-tron, the electric SUV born to slay Teslas

The E-Tron is Audi’s first mass-market electric vehicle, and we got to take a ride in this Tesla-fighting crossover over a month before the official unveiling. Read on to see how the E-Tron stacks up against the competition, so far.

Head Tesla engineer leaves for Apple to possibly reboot self-driving car

Apple's self-driving car project could get the reboot as a former chief engineer for Tesla Motors left the company to go back to Apple. Doug Field, who worked at Tesla from 2013 until last month, will go back to Apple.

Elon Musk tweets about privatizing Tesla Motors, causes an investor frenzy

Elon Musk is in the news again over some tweets on Twitter about openly expressing the idea of transitioning Tesla Motors into a private company, prospectively starting stock share prices at $420 per share.

What kind of mini car does Tesla CEO Elon Musk have in mind?

Tesla CEO Elon Musk has announced his company has started the development of a mini car with space for one passenger. He didn't provide more specific details and there's no widely accepted definition of a mini car.

Amazon makes it simpler for infotainment developers to integrate Alexa Auto

Amazon has released a software development kit that makes it easier for developers to integrate Alexa Auto into an in-car infotainment system. The list of Alexa-compatible cars should greatly increase in the next few years.

Take a closer look at the Faraday Future FF 91 with this virtual tour

The Faraday Future FF 91 electric crossover boasts some impressive statistics, but Faraday still hasn't delivered any to customers. In the meantime, take a virtual walk around this Tesla-fighting electric car.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robo sidekicks, AC for your bed, and more

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!

These are the best 2019 wagons on sale today in the U.S.

While minivans seemed to have fallen out of favor for the SUV and the crossover SUV with just a few available today, wagons remain relatively popular, particularly with a strong cult following. These are the best wagons on sale today that…

You’ll need $68,000 to land a tech-rich 2019 Audi A7 in your driveway

Have you been eyeing the latest rendition of Audi’s tech-savvy A7 Sportback? Well the deal just got a little sweeter as Ingolstadt’s finest just announced the pricing list for the new 2019 Audi A7.

Alfa Romeo’s working on a new 8C plug-in hybrid supercar

Despite the untimely and sad death of former FCA CEO, Sergio Marchionne, the show must go on and Alfa Romeo's reportedly working on a new mid-engined, gas-electric plug-in hybrid supercar called the 8C.

NYC just dealt a major blow to Uber and Lyft

New York City regulators placed a cap on operational licenses it grants for Uber and Lyft drivers. The city says it's an attempt to try and save the city’s integral Yellow Cab system after several cab drivers committed suicide.

Take a Don Draper-worthy road trip in this vintage $225,000 RV

Everything from the unique shape down to the luxury finishes makes this fully restored travel trailer worth the price. It's even been signed by Chuck Pelly.

How autonomous ridesharing will reshape our cars, cities, and lives

Ridesharing is a growing phenomenon, and it’s closely linked with developments in autonomous and connectivity technology. In the coming decades, shared mobility will even change the way cities around the world develop.

NHTSA investigating Ford F-150 seat belt fires, may recall 1.4 million trucks

The NHTSA is investigating reports of fires in five Ford F-150 pickup trucks. The NHTSA's Office of Defect Investigation is exploring whether seatbelt pretensioners caused the fires during crashes and if a recall is necessary.