The $35,000, 215-mile Model 3 is the final step in Tesla’s ‘Secret Master Plan’

In 2006, Elon Musk wrote a blog post detailing Tesla Motors’ “Secret Master Plan,” a highly-engineered scheme to change the world as we knew it. In short, the plan read:

Build sports car.
Use that money to build an affordable car.
Use that money to build an even more affordable car.
While doing above, also provide zero emission electric power generation options.
Don’t tell anyone.

The brand has completely failed at that last bit, but tonight, the final piece of the puzzle slid into place with the unveiling of the Model 3 — the EV for the everyman. The most accessible vehicle in Tesla’s catalog, the stylish sedan aims to bring affordable electric commuting to the masses with a base range of 215 miles and a targeted safety rating of five stars in every category.

Let’s run down the basics, most of which we already knew. The Model 3 — which looks like a squished Model S with a flat front fascia and a snub trunk —  is projected to go on sale at the end of 2017 for a pre-incentive base price of $35,000. After a federal tax credit of $7,500 is applied, the price drops to $27,500, but depending on where you call home, a variety of local incentives can be stacked on top the subsidy from Uncle Sam.

In terms of new information, Musk didn’t reveal much, but all Model 3s will come with Autopilot hardware standard, feature two trunks, seat five adults “comfortably, “and offer Supercharging for no extra cost. Speaking of charging, the brand hopes to reach its goal of 7,200 Superchargers worldwide by time the Model 3 hits the market, nearly doubling the amount out there today.

With a battery pack that can take you farther than the corner store and a 0 to 60 mph sprint of less than 6.0 seconds, the entry-level Model 3 won’t be an incredibly difficult decision to justify for most. If you’re craving something a bit more “Ludicrous” though, larger batteries will eventually be offered with extended range and increased performance. Specs on those powertrains are to be announced at a later date, possibly at the second half of the Model 3 unveiling.

Normally, this would be the part where we ask silly theoretical questions like, “Will the Model 3 be successful?” Oh silly, of course it will. It will sell like hotcakes. In the Model 3’s first 24 hours on the market, Tesla recorded more than 198,000 pre-orders.

As we’ve learned from every action film in history, “Secret Master Plans” rarely end when they’re supposed to. So for the next chapter in the Tesla story and more on the Model 3, keep your browsers locked to DT Cars.


Fisker failed. But now the EV pioneer is ready for an epic redo

Henrik Fisker has already had a career most executives can only dream about. He designed the BMZ Z8, a couple of Aston Martins, and his own Fisker Karma. But he’s got a plan to disrupt the auto industry, forged by lessons learned over the…

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.

Born to run (forever): The most reliable cars you can buy right now

We all dread the thought of our car turning into a money pit, but choosing a dependable vehicle from the start can help us rack up countless care-free miles. Here, we've rounded up some of the most reliable cars available.

Tesla brings track mode to Model 3 Performance

The new Track Mode introduced for the Tesla 3 Performance model adds stability to the drive while you're behind the wheel and is specifically designed for driving on closed track courses.

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?

Honda will squeeze another model into its SUV lineup at the Los Angeles show

Honda will introduce a new SUV with a familiar nameplate at the 2018 Los Angeles auto show. It envisioned the 2019 Passport as a five-seater alternative to the eight-seater Pilot. The two models will share a platform and many tech features.

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.

The world’s first 3D-printed titanium wheels are so intricate they look fake

HRE Performance Wheels and GE Additive have teamed up to create the world's first 3D-printed titanium wheels. They are not only impressively durable, but extremely lightweight as well.