Create an ad for Tesla for its new Project Loveday contest

Tesla Model 3
Want to do PR for Tesla? Here’s your chance.

Before you get too excited, we’re not offering you a job at the car company. Rather, the company is holding a video contest that it has dubbed “Project Loveday.” In essence, it’s a way for Elon Musk’s futuristic car venture to source some of the best fan-made video advertisements out there. It’s an interesting departure from Tesla’s normal modus operandi, as the company does not advertise like others in its space. But hey, if you come up with the next great Tesla ad, you may just claim your 15 (or up to 90) seconds of fame.

“Ten-year-old Bria Loveday sent us a letter and suggested we hold a video contest,” Tesla explains on its website. “We thought that was a great idea (thanks, Bria). Over the next couple of months we will collect videos from around the world as part of the “Project Loveday” video contest.”

Entering the contest is easy — simply shoot some footage, keep it at 90 seconds or less, then upload the video to YouTube and send the link (alongside your entry form) to Tesla. Then, the waiting game begins — Tesla will announce its top candidates at some point after May 8, when the contest ends.

So who’s eligible? As per Project Loveday’s terms and conditions, all entrants must be at least 18 years old or have the express permission of a parent or guardian. Other guidelines note that all entries “must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy.” And while you want your video to be memorable, it needs to remain appropriate for all ages — that is to say, your Tesla ad cannot contain violence, nudity, or inappropriate language or behavior.

Moreover, Tesla wants all text or voice-overs to be in English, and of course, you can’t refer to other products or brands that aren’t Tesla-related.

Submissions are said to be judged on originality, creativity, relevance to Tesla and its mission, and finally, entertainment value. The top 10 submissions will be featured via Tesla social media, and the top three are promised “additional promotion.” But the lucky grand prize winner will get an invitation to a future Tesla product launch event, and will be introduced as the champion of Project Loveday. Tesla also says it will “pay for reasonable travel expenses,” as well as accommodations for the winner and a guest for two nights.

So if you think you may have a talent for advertising, here’s your chance to show your chops.

Product Review

Gate’s Smart Lock is locked and loaded but ultimately lacks important basics

In a world of video cameras and doorbells comes the Gate Smart Lock, a lock with a video camera embedded. It’s a great idea, but lacks some crucial functionality to make it a top-notch product.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Photography

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.
Gaming

It's dangerous to go alone! Have fun with friends in our favorite co-op games

Video games don't always have to be so brutal, dog-eat-dog experiences! Here are some of our all-time favorite co-op games across a range of different platforms, genres, and difficulties.
Cars

The 8-seat, 3-row 2020 Telluride SUV is the biggest Kia ever

It's fitting that the 2020 Kia Telluride debuts at the 2019 Detroit Auto Show, as it was built specifically to meet U.S. buyers' insatiable demand for SUVs. Kia packed the eight-seat cabin with family-friendly tech as well.
Cars

Cadillac is finally ready to take on Tesla with its own electric car

At the 2019 Detroit Auto Show, Cadillac announced plans for its first electric car. The unnamed model will be a crossover, based on a new platform to be shared with other General Motors brands.
Cars

Peloton’s tech lets truckers play follow the leader to boost fuel economy

Peloton Technology can help semi trucks save fuel by running close together on the highway. Using short-range wireless communications, the trucks get a kind of super cruise control.
Cars

Move mountains with the 2019 Ram Heavy Duty and its 1,000 pound-feet of torque

Unveiled at the 2019 Detroit Auto Show, the 2019 Ram Heavy Duty pickup truck boasts 1,000 pound-feet of torque -- outgunning rival trucks from Ford and Chevrolet. The new Ram goes on sale later this year.
Cars

With 341 horsepower, the WRX STI S209 is the most powerful Subaru ever

The Subaru WRX STI S209 is the latest in a series of special editions that have never been sold in the United States before. The 341-horsepower pocket rocket debuts at the 2019 Detroit Auto Show.
Cars

China’s GAC Motor cruises into Detroit with all-electric Entranze concept

Chinese automaker GAC Motor brought its all-electric Entranze concept to the 2019 Detroit Auto Show. This is the third straight year that GAC has appeared in Detroit, and the company has established a design center in California.
Cars

2020 Ford Explorer branches out with sporty ST, efficiency-focused hybrid models

The 2020 Ford Explorer gets two variants never before seen on Ford's stalwart family hauler. The ST focuses on performance, while the hybrid aims for decent gas mileage. Both models will debut at the 2019 Detroit Auto Show.
Cars

Some of Volkswagen’s electric models will wear a ‘Made in the USA’ label

Confirming earlier rumors, Volkswagen has announced it will build electric cars in its Chattanooga, Tennessee, factory. The facility currently produces the Passat and the Atlas. Production will start in 2023, Digital Trends can reveal.
Cars

Infiniti previews its leap into one of the hottest industry segments

Infiniti will unveil the QX Inspiration concept at the 2019 Detroit Auto Show. The design study is an electric crossover shaped by Infiniti's newest design language that may point to a future production model.
Cars

Hyundai’s Veloster N hot hatchback will prove its mettle on the track

The Hyundai Veloster N will go racing to prove the credibility of Hyundai's new N performance division. Unveiled at the 2019 Detroit Auto Show, the Veloster N race car will compete in a class with other small cars.