Create an ad for Tesla for its new Project Loveday contest

Tesla Model 3
Want to do PR for Tesla? Here’s your chance.

Before you get too excited, we’re not offering you a job at the car company. Rather, the company is holding a video contest that it has dubbed “Project Loveday.” In essence, it’s a way for Elon Musk’s futuristic car venture to source some of the best fan-made video advertisements out there. It’s an interesting departure from Tesla’s normal modus operandi, as the company does not advertise like others in its space. But hey, if you come up with the next great Tesla ad, you may just claim your 15 (or up to 90) seconds of fame.

“Ten-year-old Bria Loveday sent us a letter and suggested we hold a video contest,” Tesla explains on its website. “We thought that was a great idea (thanks, Bria). Over the next couple of months we will collect videos from around the world as part of the “Project Loveday” video contest.”

Entering the contest is easy — simply shoot some footage, keep it at 90 seconds or less, then upload the video to YouTube and send the link (alongside your entry form) to Tesla. Then, the waiting game begins — Tesla will announce its top candidates at some point after May 8, when the contest ends.

So who’s eligible? As per Project Loveday’s terms and conditions, all entrants must be at least 18 years old or have the express permission of a parent or guardian. Other guidelines note that all entries “must relate to Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy.” And while you want your video to be memorable, it needs to remain appropriate for all ages — that is to say, your Tesla ad cannot contain violence, nudity, or inappropriate language or behavior.

Moreover, Tesla wants all text or voice-overs to be in English, and of course, you can’t refer to other products or brands that aren’t Tesla-related.

Submissions are said to be judged on originality, creativity, relevance to Tesla and its mission, and finally, entertainment value. The top 10 submissions will be featured via Tesla social media, and the top three are promised “additional promotion.” But the lucky grand prize winner will get an invitation to a future Tesla product launch event, and will be introduced as the champion of Project Loveday. Tesla also says it will “pay for reasonable travel expenses,” as well as accommodations for the winner and a guest for two nights.

So if you think you may have a talent for advertising, here’s your chance to show your chops.

Emerging Tech

Light-swallowing room promises Call of Duty fans the blackest of ops

What's it like to be in a room fully painted with the world's darkest material, Vantablack? The makers of one of the year's top video games teamed up with Vantablack scientists to find out.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.
Movies & TV

The best movies on Amazon Prime right now (October 2018)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.

At 503 mph, Turbinator II is the world’s fastest wheel-driven vehicle

The Turbinator II is a four-wheel drive streamliner powered by a 5,000-horsepower helicopter engine, and it just achieved 503.332 mph at the Bonneville Salt Flats. That's an unofficial record for a wheel-driven car.

Lyft has a new fixed-price subscription plan for frequent passengers

Lyft wants you to save money by using rideshare services instead of owning a car. The new Lyft All-Access Plan monthly rideshare trip subscription includes 30 rides a month with a small discount for additional trips.
Product Review

Audi's new A8 is so sophisticated and serene, it practically deletes potholes

The 2019 Audi A8’s outline looks promising: Level 3 autonomous driving capability, haptic-feedback infotainment screens, rear-wheel steering, Matrix LED headlights and OLED taillights, plus a predictive suspension.

Could the next Mazda3 boast a fuel-saving breakthrough in engine tech?

Mazda released a teaser video that likely previews the next Mazda3. Expected to make its global debut at the L.A. auto show, the next 3 will wear a more curvaceous design and offer one of the most advanced engines in the automotive…

Workhorse takes on diesel with lighter, cheaper NGEN-1000 electric delivery van

Ohio-based Workhorse Group claims its new NGEN-1000 electric delivery van costs the same as a conventional diesel van and can haul a similar amount of cargo. A lower curb weight makes this possible.

Forget transponders with Peasy’s nationwide pay-as-you-go toll service

Verra Mobility launched Peasy, a consumer highway and bridge toll payment service. Designed to be less hassle than managing traditional transponder or toll tag accounts, Peasy pays tolls as they are levied across most of the U.S.

Just 10 people will get to put this limited-edition Audi R8 in their garages

The 2018 Audi R8 V10 Plus Competition makes use of Audi's motor sports experience to turn up the performance dial. Decreased weight and increased aerodynamic downforce make this R8 a track monster.

Porsche’s all-electric Taycan sedan will cost less than a Panamera

Porsche's Mission E concept won't change much as it transitions to a production model named Taycan that's scheduled to arrive in 2019. That means the sedan will keep the sleek design and its 800-volt charging system.

Bored with stock? The best tuner cars are begging to be modified

Modification has been around almost as long as the automobile itself. Here are 25 of the best tuner cars you can find, ranging from American muscle standouts to Japanese drift cars.

Tesla keeps promise with more affordable Model 3 with midrange battery pack

Tesla is keeping its promise of making the Model 3 gradually more affordable. The company released a new variant of the car with a mid-range, 260-mile battery option that's priced under the $50,000 mark.