Tesla scores auto industry best ‘consumer experience’ in global study

tesla top auto maker consumer experience store los angeles photo misha bruk mbh architects 100449434 h e1441584557926
Tesla just scored a win in consumer experience rankings. Group XP, an international brand and marketing strategy research network, released its study of 43,000 brands in 46 industries worldwide. The goal of the study was to recognize brand leaders based on customer experience. Tesla ranked No. 1 for the auto industry and No. 20 overall, according to Electrek.

The research group evaluated companies on four factors: “Impression: Stand for something unique; Interaction: Deliver on your most important needs; Responsiveness: Have better online services and engaging content; [and] Resilience: Strive to make people’s future lives better through higher brand purpose.”

With those four criteria, Tesla scored 116.79. The next-best score in the automotive category was BMW at 114.19. Mercedes-Benz scored 111.98 and Ferrari 111,70. The three top brands for 2016 were Pampers (149.99), Disney (134.22), and PayPal (129.91).

Tesla’s energy products and Supercharger network contributed to Group XP’s extremely positive impression of the company. Here’s the study’s somewhat breathless description about Tesla:

“Who else but Tesla could take on a heavily entrenched industry like automotive and turn it on its head? Having launched highly rated, luxury-valued electric cars, Tesla has gone on to inspire and expand a roadside recharging network and build the world’s biggest Giga battery factory while also advancing the concept of driverless autos from science fiction fantasy to widely anticipated reality.

“The breathtaking completeness of Tesla’s vision and ability to execute matches other, more established breakthrough leaders like Ikea and Amazon.”

Group XP also commented on customer engagement and loyalty, which Electrek noted is easily seen in Tesla owner forums. “They lead their category, have devoted fans and are extremely difficult to copy or compete against.”

To read more about the Group XP 2016 Experience Index, the top 30 winners, how it was compiled, and consumer experience profile themes and specifics among the top scoring companies, you can see the full study at this link.

Cars

It’s not easy being green. Why EVs have a long road to replace gas vehicles

Electric vehicles are all the rage right now, but are they really better than your average gas-powered car? We take a look at the advantages and disadvantages of the technology, and whether or not they're ready for mass adoption.
Deals

The best 4K smart TV deals for June 2019: Samsung, LG, and Vizio

A good 4K smart TV is the only way to enjoy all your favorite shows, movies, and games in glorious Ultra HD. If you're looking to take your home entertainment to the next level, then we've got the best 4K TV deals right here.
Home Theater

Throw away those EarPods — we dug up the best headphones in every style

Trolling the internet for hours to find headphones is no way to live. Instead, leverage our expertise and experience to find the best headphones for you. Here are our favorites, with all the features you want.
Deals

The best Apple AirPods alternatives for Android, Windows, and iOS devices

Apple AirPods might be new and improved, but they aren't the only game in town. Other makers are offering their own truly wireless earbuds, with attractive features. These are the best AirPod alternatives on the market today.
Cars

Will Detroit be the ultimate test for Argo A.I.’s self-driving Ford?

Ford-backed Argo A.I. revealed its third-generation autonomous prototype in Detroit. Based on the Ford Fusion Hybrid, the car is fitted with technology that sees better and further, thinks faster, and is more comfortable to ride in.
Product Review

The last American midsize plug-in hybrid is being squeezed out of existence

The 2019 Ford Fusion Energi plug-in hybrid can’t catch a break. Ford is planning to discontinue production next year, but looming tariffs could spell doom for an otherwise comfortable and very economically sensible sedan.
Cars

Tesla screens may support YouTube with next software update

Tesla CEO Elon Musk announced today at E3 that the infotainment screens will support YouTube video streaming very soon. This most likely lines up with the latest software update that is expected later this year.
Cars

Volvo has created an autonomous truck that looks like a sports car

Volvo’s autonomous truck, called Vera, is about to start work at a Swedish port. The vehicle has a modest top speed of 25 mph and features a striking design that makes it look as if the usual cab has been swapped for a sports car.
Cars

Florida allows autonomous cars to drive on its roads without human supervision

Florida governor Ron DeSantis passed a law that establishes a legal framework for self-driving cars to operate within the state. It allows car and tech companies to test self-driving cars without a human operator behind the wheel.
Cars

New Toyota tech will automatically shut off engines, apply parking brakes

Toyota is launching two new safety features for the 2020 model year. One will automatically shut off a car's engine when stationary, and the other will automatically shift into park and apply the parking brake to prevent rollaways.
Cars

Aston Martin will put its Valkyrie hybrid hypercar to the ultimate test

The Aston Martin Valkyrie will race at the 24 Hours of Le Mans in 2021. Aston Martin is taking advantage of new rules that encourage automakers to bring their fastest hypercars to the legendary French race.
Digital Trends Live

Digital Trends Live: Florida’s autonomous vehicle law, E3 updates, and more

On this episode of DT Live, we take a look at the biggest trending stories in tech, including Florida allowing fully autonomous vehicles on the road, Atari’s new gaming system, E3 updates, high-speed rail, and more.
Outdoors

The best smart helmets are full of cool tech, and totally worth the messy hair

Helmets might be a haircut's worst nightmare, but they're constantly evolving, and have undergone a 21st-century makeover. No matter your sport, here are the best smart helmets currently on the market.
Cars

Kia draws inspiration from Greek mythology to create a crossover for millennials

Kia will expand its global portfolio of crossovers and SUVs when it unveils a model named Seltos on June 20, 2019. Developed for milennials, the Seltos is a small, high-tech model named after the son of Hercules.