These are the voyages of the Volkswagen advertising team. Its five-year mission: to employ iconic, aging actors, to seek out new demographics and new marketing strategies, to boldly sell … well, you get the point.
Volkswagen’s new TV spot, entitled “Kirk and Spock reunited,” showcases the brand’s electric e-Golf, e-up, and hybrid XL1 alongside two legendary figures from the science fiction community.
The video shows a young Trekkie (or is it Trekker?) gallivanting in his borderline-obsessive Star Trek shrine, when – wouldn’t you know it – none other than William Shatner (aka Captain Kirk) moves in next door.
The two bond over their love of futuristic technology, space exploration, and gold shirts, and subsequently embark to explore the neighborhood in the e-Golf.
It isn’t long before Leonard Nimoy (Spock) shows up in the ultramodern XL1, proving that it is indeed a small world after all.
The dialogue is in German, but the ad’s message is pretty simple: electric vehicles are the future, and VW is leading the charge.
Related: Rebirth of the big-body Vee-Dub. Details emerge on 2018 Volkswagen Phaeton.
This isn’t the first time Volkswagen Group has pulled from the final frontier in its advertisements. In May of last year, Audi’s commercial for the new S7 pitted Spock vs. Spock (Zachary Quinto and Nimoy) in “The Challenge.”
The film portrayed both science officers from the USS Enterprise racing against each other to the golf course. The Audi’s space-age tech garnered Quinto the win, but Nimoy threw in a good old-fashioned nerve pinch for nostalgia’s sake.
Never underestimate a Vulcan with a tee time.
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