Uber, MADD, and law enforcement partnered on July 4 in 25 cities

how to delete your uber account
Prathan Chorruangsak / Shutterstock
Did you have good time on the Fourth of July? While the Independence Day holiday weekend is a wonderful time for celebration, unfortunately it’s also the occasion of many traffic deaths. According to the U.S. National Highway Traffic Safety Administration (NHTSA), there are more deaths in vehicle crashes on July 4  than any other day. And in 2014 alcohol was a factor in almost half of the Independence Day vehicle deaths, according to Uber’s newsroom.

This year Uber partnered with Mothers Against Drunk Driving (MADD) and local law enforcement agencies in 25 U.S. cities to raise awareness about drunk driving alternatives prior to the holiday weekend. Uber also offered discounted or free rides in the same 25 cities on July 4. And apparently, Uber’s program had a noticeable and positive effect.

Results from all states aren’t yet available, according to Uber, but preliminary reports for California, Chicago, San Antonio, and Virginia indicate those states experienced fewer drunk driving arrests and deaths on this year’s Independence Day. The state of Nevada had particularly significant results, in that for the first time in ten years it experienced no DUI-related deaths.

“Over the 4th of July weekend, Uber partnered with the NV DPS/OTS and NHP in an effort to educate Nevadans about safe transportation alternatives to impaired driving,” said Officer David Gibson of the Nevada Department of Public Safety. “This promotion yielded zero alcohol-related fatal crashes over the 4th of July weekend, the first time in over ten years in Nevada. Part of this success is thanks to our holiday partnership with Uber, which helped spread the message of safe and sober transportation options.”

Uber is going to continue as MADD’s designated-driver partner, based on data that shows significantly more ride requests into the evening of July 4. In surveys, Uber has found that more than 80 percent of its riders have reported that Uber helps them avoid drunk driving. In this case, it appears that an awareness program may be making a noticeable difference in keeping our roads safer.

Emerging Tech

Smarter cities need smarter addresses. And you just need 3 words

To make really smart transportation choices, more precise location data will have to be integrated with citywide transportation data. Here’s how one company is mapping the world by using just three words.
Home Theater

The best movies on Netflix in November, from 'Buster Scruggs’ to ‘Dracula’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Mobile

Lyft’s new rewards program promises ride discounts and comfier cars

If you're always hopping in and out of a Lyft car, then you'll be pleased to hear that the ridesharing service is about to launch a rewards program. Perks include discounts on future trips and upgrades to comfier cars.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Cars

Prep your car for the coming snow and sleet with these cold weather tips

Driving in the winter, whether downtown or across the country, is rarely easy. Luckily, we've put together a quick rundown of a few things you should do to winterize your car before the snow officially hits.
Digital Trends Live

DT Daily: Waymo’s driverless cars, ‘Fallout 76’ tips, and Racella

In today's episode of DT Daily, we discuss Waymo's foray into the ridesharing sector, along with various tips for making the most of the recently launched Fallout 76. We also sit down with singer Racella to chat about her new EP, Waves.
Cars

Many adults believe fully self-driving cars are already traversing U.S. highways

The American Automobile Association tested cars with features such as lane-keeping and adaptive cruise control and found them lacking in real-world conditions. Forty percent of surveyed U.S. adults think self-driving cars exist now.
Cars

Want to keep connected on the road? Here are 5 ways to add Bluetooth to your car

The best way to make an old ride feel young again is to bring it up speed with the 21st century. Here's how to properly add Bluetooth to your vehicle, via independent kits, vehicle adapters, or aftermarket head units.
Cars

Jeep’s outdoorsy Gladiator pickup truck bares it all ahead of schedule

Jeep will introduce the long-promised Wrangler-based pickup truck at the 2018 Los Angeles Auto Show. Named Gladiator, the model was designed to conquer the great outdoors, not for the construction site.
Cars

The hamster-friendly 2020 Kia Soul will rock out at the Los Angeles Auto Show

Kia has released a teaser image to preview the next Soul. Scheduled to make its debut at the 2018 Los Angeles Auto Show, the 2020 Soul will keep the outgoing model's boxy proportions but it will wear a sharper design.
Cars

2020 Toyota Corolla sedan aims to offer sharper handling, better tech

The 2020 Toyota Corolla sedan gets the same upgrades as the recently-introduced Corolla hatchback, including a firmer foundation, new engine, and more tech features. Will that be enough to keep the long-lived Corolla nameplate relevant?
Cars

Startup Rivian exits stealth mode with a bold promise to electrify off-roaders

Electric car startup Rivian has finally turned off stealth mode and provided details about what it's been working on since 2009. It will build battery-powered off-roaders instead of taking on Tesla and others in the luxury EV segment.
Cars

Honda will squeeze another model into its SUV lineup at the Los Angeles show

Honda will introduce a new SUV with a familiar nameplate at the 2018 Los Angeles auto show. It envisioned the 2019 Passport as a five-seater alternative to the eight-seater Pilot. The two models will share a platform and many tech features.
Cars

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.