VW’s Atlas Weekend Edition concept is an accessories brochure on four wheels

By Ronan Glon Published November 15, 2019

Volkswagen is encouraging motorists to explore the great outdoors with a concept called the Atlas Weekend Edition that’s geared-up for adventure. As its name implies, the SUV is based on the brand new 2018 Atlas that will go on sale in the coming months.

At first glance, the Weekend Edition looks like a regular Atlas SEL Premium that has been decked out with an array of accessories. And that’s exactly what it is. It showcases some of the accessories designed for Volkswagen’s biggest model, while channeling the legacy of emblematic camper vans like the original Bus and the Vanagon.

Recommended Videos

One of the most versatile add-ons is a modular cargo box mounted on a roof rack. The box is sleek and thin when it’s empty, but it can expand into a large, 17.7-cubic foot container when additional storage space is needed. Mud flaps, hood and window deflectors, and a LED light bar integrated into the grille complete the outdoorsy transformation.

The front seats are equipped with universal tablet mounts so the passengers riding in the second row stay entertained on long drives. A purpose-designed barrier keeps pets in the trunk, while all-weather floor mats keep mud and slush off the carpet. In-car Wi-Fi ensures the occupants — including the tablet-wielding young ones in the back — stay connected while on the go.

The Atlas Weekend Edition is powered by a 3.6-liter V6 engine that makes 280 horsepower and about 260 pound-feet of torque. The six-cylinder spins all four wheels via an eight-speed automatic transmission controlled by shift paddles and Volkswagen’s 4Motion all-wheel drive system.

Sorry, weekend warriors, but the Weekend Edition likely won’t be available as a stand-alone trim level when the Atlas arrives in showrooms in the spring. However, customers will be able to purchase most of the road trip-friendly add-ons detailed above separately from Volkswagen’s catalog of accessories.

Topics

Former Digital Trends Contributor

Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…

Cars

Waymo faces questions about its use of onboard cameras for AI training, ads targeting

Two people exit a Waymo taxi.

In an iconic scene from the 2002 sci-fi film Minority Report, on-the-run Agent John Anderton, played by Tom Cruise, struggles to walk through a mall as he’s targeted by a multitude of personalized ads from the likes of Lexus, Guinness and American Express, everytime hidden detectors identify his eyes.
It was clearly meant as a warning about a not-so-desirable dystopian future.
Yet, 23 years later that future is at least partlially here in the online world and threatens to spread to other areas of daily life which are increasingly ‘connected’, such as the inside of cars. And the new testing grounds, according to online security researcher Jane Manchun Wong, might very well be automated-driving vehicles, such as Waymo’s robotaxis.
On X, Wong unveiled an unreleased version of Waymo’s privacy policy that suggests the California-based company is preparing to use data from its robotaxis, including interior cameras, to train generative AI models and to offer targetted ads.
“Waymo may share data to improve and analyze its functionality and to tailor products, services, ads, and offers to your interests,” the Waymo’s unreleased privacy statement reads. “You can opt out of sharing your information with third parties, unless it’s necessary to the functioning of the service.”
Asked for comments about the unreleased app update, Waymo told The Verge that it contained “placeholder text that doesn’t accurately reflect the feature’s purpose”.
Waymo’s AI-models “are not designed to use this data to identify individual people, and there are no plans to use this data for targeted ads,” spokesperson Julia Ilina said.
Waymo’s robotaxis, which are operating on the streets of San Francisco, Los Angeles, Phoenix and Austin, do contain onboard cameras that monitor riders. But Ilina says these are mainly used to train AI models for safety, finding lost items, check that in-car rules are followed, and to improve the service.
The new feature is still under development and offers riders an opportunity to opt out of data collection, Ilina says.
But as we all get used to ads targeting based on everything that’s somehow connected to the web, it seems a once-distant vision of the future may be just around the corner.

Cars

Waymo’s driverless cars are about to begin an overseas adventure

Waymo Jaguar I-Pace

Waymo’s autonomous cars are about to appear on streets outside of the U.S. for the first time.

The company on Wednesday announced on social media that its autonomous cars will be driving onto the streets of Tokyo, Japan, “soon,” with some reports suggesting the rollout will begin as early as next week.

Cars

Buy Now, Upgrade Later: Slate’s $25K Truck Flips the Script on EVs

many hybrids rank as most reliable of all vehicles evs progress consumer reports cr tout cars 0224

A new electric vehicle startup—quietly backed by Amazon CEO Jeff Bezos—is building something bold in Michigan. Not just a car, but a whole new idea of what an EV company can be. Slate Auto is a stealthy new automaker with one mission: ditch the luxury-first EV playbook and start from the affordable —which most drivers actually seek.
The start-up has been operating out of public sight since 2022, until TechCrunch found out about its existence. Of course, creating a little mystery about a potentially game-changing concept is a well-tested marketing approach.
But Slate truly seems to approach EVs in a very different way than most: It isn’t debuting with a six-figure spaceship-on-wheels. Instead, it's targeting the holy grail of EV dreams: a two-seat electric pickup truck for just $25,000. Yep, twenty-five grand. That’s less than a tricked-out golf cart in some neighborhoods. Slate is flipping the Tesla model on its head. Tesla, but also the likes of Lucid, BMW, and to a certain degree, Rivian, all started with high-end vehicles to build brand and bankroll future affordable car. But Slate wants to start with the people’s pickup—and letting it grow with you.
This isn’t just a cheap car. It’s a modular, upgradeable EV that’s meant to be personalized over time. Buy the basic model now, then add performance, tech, or lifestyle upgrades later—kind of like building your own dream ride one paycheck at a time. It’s a DIY car for a generation raised on customization and subscriptions. The company even trademarked the phrase: “We built it. You make it.”
Backing up this idea is an equally bold strategy: selling accessories, apparel, and utility add-ons à la Harley-Davidson and Jeep’s MoPar division. You’re not just buying a vehicle; you’re buying into a lifestyle. Think affordable EV meets open-source car culture.
Slate's approach isn't just novel—it's almost rebellious. At a time when other startups risk folding under the weight of their own lofty ambitions, Slate is keeping things lean, scalable, and customer focused. The company reportedly plans to source major components like battery packs and motors from outside suppliers, keeping manufacturing costs low while focusing energy on design, experience, and upgrade paths.
Sure, it’s all been kept under wraps—until now. With plans to begin production near Indianapolis by next year, the wraps are about to come off this EV underdog.
While, at least in spirit, the U.S. market has been dominated by high-end EVs, Slate’s “start small, scale with you” philosophy might be just the jolt the industry needs.