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Ending EV tax rebate could seriously harm Tesla, Chevrolet, and Volkswagen sales, study finds

Elon Musk holding two thumbs up.
Pool/Getty Images

Many analysts predict that sales of electric vehicles will be hit should the incoming Trump administration carry out its plans to end the $7,500 federal tax incentives on EV purchases and leases.

While predictions vary, with some expecting this would lead to a 27% drop in demand for EVs, research firm J.D. Power took an extra step and asked consumers how rebates had influenced their decision to buy an EV.

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J.D. Power’s study confirmed the federal tax credits have played a critical role in consumer decisions: Among premium brand EV owners, 64% say that incentives were a primary driver of their decision to purchase or lease their EV. Among mass market EV owners, 49% selected their vehicle based on tax credits and incentives.

More specifically, the survey found Volkswagen, Chevrolet, and Tesla owners were the most heavily influenced by the incentives: Tax credits and incentive programs were cited as the top reason for purchase among 81% of Volkswagen buyers, 77% of Chevrolet buyers, and 72% of Tesla buyers.

By contrast, only 32% of Hyundai buyers, 24% of Kia buyers, and 21% of Toyota buyers said tax credits and incentives were a primary reason for their vehicle selection.

The findings suggest a different impact than the one recently predicted by Tesla CEO Elon Musk, a close adviser to President-elect Donald Trump. Musk recently gave his blessing to ending federal incentives for EVs, saying the move would probably be “devastating” to Tesla competitors while only affecting his company slightly.

Several trade groups, including the Zero Emission Transportation Association (ZETA), whose members include the likes of Tesla, Waymo, Rivian, and Uber, have come out in support of keeping federal incentives for both the production and sales of EVs.

The incentives have helped domestic manufacturers of EVs and their components, such as batteries, and boost job opportunities across the U.S., including in many Republican-led states such as Ohio, Kentucky, and Georgia, along with Michigan, according to ZETA.

Nick Godt
Freelance reporter
Nick Godt has covered global business news on three continents for over 25 years.
Electric Muscle Misfire? Dodge Pulls Charger Daytona R/T from 2026 Lineup
electric muscle misfire dodge pulls charger daytona r t from 2026 lineup all new

The Dodge Charger Daytona R/T, once hailed as the vanguard of Dodge’s electric muscle car future, is being dropped for the 2026 model year.
According to a report from MoparInsiders, the Scat Pack variant will now lead the Daytona lineup, marking a significant pivot in Stellantis’ EV strategy.
Originally introduced with bold ambitions, the Charger Daytona R/T was designed to offer an accessible gateway into electric performance. With its 456-horsepower dual-motor setup and optional 509-horsepower Direct Connection stage kit, it seemed poised to excite both muscle car fans and EV newcomers. However, market realities have painted a different picture.
Industry and media reports highlight the core issue: buyers just weren’t biting. Despite its impressive specs and nostalgic design cues, the R/T struggled to justify its price tag, starting near $60,000. At that level, buyers expected either more performance or more premium features. Without strong sales traction, Dodge made the tough call to shelve the R/T variant for 2026, opting instead to focus on trims that resonate better with customers.
As we reported in December, the Charger EV was launched with an off-beat marketing message to “save the planet from self-driving sleep pods.” The goal was to retain Dodge’s brand identity—muscle, aggression, and driver engagement—even in the electric era. The Charger Daytona R/T was supposed to be the perfect balance of price and performance, but it seems the target audience wasn’t ready to make that leap at that price.
Importantly, this doesn’t spell the end of the Charger Daytona altogether. Higher-performance models like the Scat Pack and Banshee are still in the pipeline and, interestingly, are being adjusted for price competitiveness. Several trims are reportedly seeing price cuts, suggesting Stellantis is serious about making these vehicles more appealing and accessible.
For enthusiasts, the takeaway is clear: the electric muscle car isn’t going anywhere, but automakers are still figuring out how to sell it. The demise of the R/T is less a failure and more a recalibration—proof that even the boldest plans need to stay flexible in the face of consumer demand.

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The all-electric Cadillac Vistiq makes the Escalade redundant
2026 Cadillac Vistiq front-quarter view.

Cadillac wants a full lineup of electric vehicles, and it’s nearly there. It has a standard crossover SUV (the Lyriq), an entry-level model (the Optiq), an electric version of its flagship Escalade (the Escalade IQ), and even a baroque showpiece (the Celestiq). But something’s missing.

For a modern luxury brand, a midsize three-row crossover is key. Customers for whom a Toyota Highlander is too déclassé need something to take their kids to lacrosse practice, but may not want something as big as an Escalade. This isn’t the most exciting design brief, and that’s reflected in the gasoline Cadillac XT6, which has always felt like nothing more than a placeholder. Its new electric counterpart, the 2026 Cadillac Vistiq, is anything but.

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With the Ioniq 9, Hyundai struggles to clear its own high bar
2026 Hyundai Ioniq 9 front quarter view.

Hyundai has used the clean-sheet nature of electric powertrains to make new vehicles radically different from its internal-combustion models, but what happens when the best thing a new car can be is ordinary? The 2026 Hyundai Ioniq 9 is a three-row SUV that, to succeed, needs to prioritize space and an effortless ownership experience over radical styling or sports-car driving dynamics. That doesn’t leave much room for creativity, but Hyundai has done its best by giving the Ioniq 9 futuristic styling combined with the proven E-GMP dedicated EV platform from its other Ioniq models and the Kia EV9.  The enthusiastic response to the EV9, from Hyundai’s sibling brand, shows why, despite having two gasoline three-row SUVs in its lineup already, Hyundai needed an all-electric one as well.

Another daring design from Hyundai

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