Skip to main content

Volkswagen's 13th brand focuses on the fast-moving field of mobility

Volkswagen I.D. concept
Ronan Glon/Digital Trends
The Volkswagen Group has announced plans to expand its portfolio by creating a 13th brand focused on mobility, e-mobility, and digitalization.

“A great deal has changed at Volkswagen over the last 12 months. We want to harness this momentum. We are therefore making the new mobility services business field our 13th Group brand,” revealed company boss Matthias Müller during an event held recently in Paris.

The 13th brand is based in Berlin. It hasn’t been given a name yet, but it’s already developing ride-hailing services with partner Gett. It’s also working on shuttle services and car-sharing programs that will be owned and operated directly by Volkswagen. Mobility is a fast-moving field so it’s difficult to predict that the future has in store, but Volkswagen affirms that it’s not short on ideas.

Müller pointed out the company hasn’t ruled out operating its own fleet of autonomous shuttles as soon as the technology is ready for mass-production. Additionally, the 13th brand will work with Volkswagen’s existing divisions to improve the infrastructure required for the widespread adoption of electric vehicles.

Volkswagen hopes its 13th brand will be one of the leading providers of urban mobility services in the world, and the all-out leader in Europe. On our shores, the brand’s most direct competitor will be Maven, an alliance between General Motors and Lyft. Ford and Paris-based PSA Peugeot-Citroën have both announced plans to make significant investments in mobility in the coming years.

“In the future, many people will no longer own a car. But they can all be Volkswagen customers in one way or another because we will serve a much broader concept of mobility than is the case today,” Müller summed up.

We’ll find out more information about Volkswagen’s 13th brand — including what it’s called and how it will operate — next month.

Editors' Recommendations

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Kia EV3: release date, performance, range, and more
White Kia EV3

Kia is on a roll. Hot on the heels of the success of the Kia EV6 and EV9, the company is already announcing what could be its cheapest electric vehicle yet -- the Kia EV3.

The Kia EV line seems to follow the rule of lower numbers indicating a lower price — and if so, the EV3 will end up being the cheapest electric car Kia has released to date. That, however, thankfully doesn’t mean that the EV3 will be a low-end car — it just means that Kia may be pushing the boundaries on electric car pricing.

Read more
Kia EV3 vs Tesla Model Y: Can Kia’s new entry-level car take on Tesla?
White Kia EV3

The Kia EV3 is finally coming, and it could well end up being the best small-size electric SUV to buy when it finally rolls out. It's smaller than the Kia EV9, but it offers many of the same design elements and features. But there's another small-size electric car that's currently one of the most popular vehicles out there -- the Tesla Model Y.

How does the Kia EV3 compare with the Tesla Model Y? And is one vehicle actually better than the other? We put the Kia EV3 and the Tesla Model Y head-to-head to find out.
The design of the Kia EV3 is very different than that of the Model Y, though they're both reasonably good-looking vehicles.

Read more
Entry-level Cadillac Optiq EV promises 300 miles of range for $54,000
2025 Cadillac Optiq front three quarter view.

The 2025 Cadillac Optiq will be the General Motors luxury brand's entry-level EV when it starts production late this fall. But it won't have entry-level specs.

After unveiling the Optiq in November 2023, Cadillac is now filling in some of the blanks on this electric crossover SUV's spec sheet. We now know that the Optiq will feature a standard dual-motor all-wheel drive powertrain tuned for 300 horsepower and 354 pound-feet of torque, along with an 85-kilowatt-hour battery pack providing an estimated range of over 300 miles. Like other GM EVs, the Optiq will be capable of one-pedal driving, with regenerative braking adjustable via a steering wheel paddle.

Read more