Volkswagen return to the Jedi with barking new TV ad

VW Ad Star Wars DogsWe already have teasers for events, teasers for games and teasers for new devices, so it makes a degree of perverse sense that we should now have teasers for TV adverts. However, when they’re as good as this one, all can be forgiven.

The teaser in question comes from Volkswagen, and to understand its cultural importance, you must cast your mind back to the last Superbowl. During one of the game’s many ad breaks, VW played a particularly excellent Star Wars-themed advert for the 2012 Passat.

This was no subtle reference either, as it used not only a (mini) Darth Vader, but John Williams’ stirring Imperial March too. It was a huge success, and one of the best Superbowl commercials in some time.

It’s no surprise then, that VW want to emulate that success this year, and to prepare us for what’s coming is the advert you can see in the video below. Entitled “The Bark Side”, it contains dogs, barking and plenty of laugh-out-loud Star Wars references.

We’re not going to spoil it any further though, as it works best without too much prior knowledge. Needless to say, it’s absolutely brilliant, and the actual Superbowl commercial itself has been given a huge act to follow.

Music

From Jay Rock to Saba, these are the 50 best albums of 2018

We've spent the year listening to new albums, digging deep, and culling our master list into 50 favorites. From blockbuster releases to hidden gems, these are the best albums of 2018.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Gaming

These are the best video games you shouldn't leave 2018 without

Developers showed up with a number of amazing games this year. Each capitalized on something unique but there's always one that outdoes them all. Here are our picks for the best video games of 2018 and game of the year.
Cars

Tesla could show the electric pickup Elon Musk is dying to build in 2019

Tesla has started designing its long-promised pickup truck. The yet-unnamed model will come with dual-motor all-wheel drive and lots of torque, plus it will be able to park itself.
Cars

Allegro.ai is helping Hyundai mine the artificial intelligence gold rush

In November 2018, Hyundai invested in a startup named Allegro.ai. We talked to the company's founder to learn more about what that means for consumers in the not-too-distant futures.
Emerging Tech

With this robotic garage, retrieving your car is like using a vending machine

Remembering where we parked our cars can be a real pain. But what if our cars came to find us, rather than the other way around? A new automated robot parking valet system aims to help.
Cars

NYC mandates minimum wage for Uber, Lyft, other app-based rideshare drivers

New York City's Taxi and Limousine Commission approved a rule that drivers for companies such as Uber and Lyft must be paid at least minimum wage, even though they are independent contractors. The new pay rate includes operating costs.
Cars

Thinking of opting for a car with a diesel engine? Here's what you need to know

Modern diesel-powered models prove that it is possible to build a clean, efficient diesel engine without sacrificing performance. Here's what you need to know about diesel cars, and how they differ from gasoline-powered models.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Cars

These winter-warrior cars will never leave you out in the cold

Snow can be an absolute pain if your vehicle isn't optimized to handle that sort of terrain. If brutal snowstorms are an annual part of your life, we recommend you pick up one of these winter-ready vehicles.
Cars

2020 Toyota Supra caught hiding in a trailer without a shred of camouflage

Toyota's plan to once again lure enthusiasts into showrooms involves bringing back the Supra, one of its most emblematic nameplates. Here's what we know so far about the upcoming coupe, which Toyota is developing jointly with BMW.
Cars

LM Industries’ autonomous shuttles head to Phoenix, Sacramento campuses

LM Industries will deploy Olli low-speed autonomous shuttles at school campuses in Arizona and California as part of its ongoing "fleet challenge," which asks local groups to propose uses for autonomous vehicles.
Cars

Bosch’s CES-bound shuttle concept takes us on a trip to a not-too-distant future

Bosch envisions a future in which driverless shuttles occupy their own market segment. The German firm won't build the shuttles, but it wants to provide everything else, ranging from the drive system to the apps used to hail them.
Emerging Tech

A lidar-equipped truck knows exactly how much de-icer to apply on roads

Lidar is best known as the laser-based technology that helps self-driving cars sense their surroundings. But the city of Knoxville has another, more seasonal use for it: De-icing roads.