Cloud coverage: Adobe debuts its system of cloud software for marketing

adobe announces experience cloud adobephoto1
If cloud storage was actual clouds in the sky, Adobe would be brewing up a storm. On Tuesday, the company announced Adobe Experience Cloud and Advertising Cloud as well as enhancements to the existing Adobe Cloud Platform during the Adobe Summit in Las Vegas. Together, the cloud network works as integrated business tools for streamlining advertising and customer experience efforts. Of course, the latest cloud system works with Adobe’s Creative Cloud too, pulling assets from Photoshop into the Marketing Cloud and accessing analytics and social data right from Premiere Pro, for example.

Adobe Experience Cloud is designed specifically for businesses by putting multiple customer experience tools into one platform. Experience Cloud actually isn’t a single cloud storage system but a big collection of smaller clouds. The system includes Adobe Marketing Cloud, Advertising Cloud, and Analytics Cloud, with all three systems working together as a sort of multi-software hierarchy to help businesses enhance customer experience overall.

Adobe Marketing Cloud is designed for managing, personalizing, optimizing and orchestrating advertising campaigns, the company says. The system uses five individual software programs but integrates information between them using the cloud, including Adobe Experience Manager, Target, Campaign, Social, and Prime.

That marketing platform joins the Adobe Advertising Cloud, a system designed for managing traditional TV advertising as well as modern digital campaigns. Adobe says this cloud system helps to simplify the delivery of video display and search ads across multiple channels as well as optimizing for different screen sizes. This cloud-within-a-cloud system includes capabilities from TubeMogul, a video advertising platform Adobe acquired late last year, and Adobe Media Optimizer.

The third smaller cloud within Adobe’s big advertising storm is for analytics. The artificially intelligent Analytics Cloud pulls together insight and data into how ads perform across multiple channels and pulls information from the other clouds.

The new cloud system also comes with a number of improvements to the existing Adobe Cloud Platform, the system that manages all those smaller cloud systems. Thanks to Sensei, the company’s artificial intelligence and machine learning framework, the cloud system has a number of new tools as well as more seamless integration between the separate software.

“At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth,” said Brad Rencher, the executive vice president and general manager of digital marketing at Adobe. “Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint.”

Adobe says both the top 10 retailers and top 10 media companies are Creative Cloud subscribers and the latest cloud system allows more seamless integration between popular CC software and marketing tools and data.

Smart Home

Qualcomm goes all-in on Amazon Alexa voice control with a new development kit

Qualcomm is releasing an early valentine for smart home device manufacturers. The new development kit for its Wi-Fi networks integrates the Amazon Alexa Voice Service to enable voice control in more devices.
Computing

Edit, sign, append, and save with six of the best PDF editors

Though there are plenty of PDF editors to be had online, finding a solution with the tools you need can be tough. Here are the best PDF editors for your editing needs, no matter your budget or OS.
Photography

What’s the difference between Lightroom CC and Lightroom Classic?

Lightroom CC has evolved into a capable photo editor, but is it enough to supplant Lightroom Classic? We took each program for a test drive to compare the two versions and see which is faster, more powerful, and better organized.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Computing

Intel expects Apple to transition Macs to ARM processors in 2020, report says

It has been rumored for some time that Apple could transition away from Intel to ARM processors, but a new report now claims that Intel is aware of the decision and that it could happen in 2020.
Computing

Still miss Windows 7? Here's how to make Windows 10 look more like it

There's no simple way of switching on a Windows 7 mode in Windows 10. Instead, you can install third-party software, manually tweak settings, and edit the registry. We provide instructions for using these tweaks and tools.
Computing

The rumors were true. Nvidia’s 1660 Ti GPU, a $280 powerhouse, has arrived

Nvidia has officially launched the GTX 1660 Ti, its next-generation, Turing-based GPU. It promises to deliver all the performance and efficiency for all modern games, but without stepping into the high price range of the RTX series. 
Computing

Dodge the biggest laptop-buying mistakes with these handy tips

Buying a new laptop is exciting, but you need to watch your footing. There are a number of pitfalls you need to avoid and we're here to help. Check out these top-10 laptop buying mistakes and how to avoid them.
Computing

Great PC speakers don't need to break the bank. These are our favorites

Not sure which PC speakers work best with your computer? Here are the best computer speakers on the market, whether you're working with a tight budget or looking to rattle your workstation with top-of-the-line audio components.
Computing

Confused about RSS? Don't be. Here's what it is and how to use it

What is an RSS feed, anyway? This traditional method of following online news is still plenty useful. Let's take a look at what RSS means, and what advantages it has in today's busy world.
Computing

Everything you need to know about routers, modems, combos, and mesh networks

Modem vs. router: what's the difference? We explain their functions so you can better diagnose any issues prior to contacting technical support. We also talk about a few variants you'll see offered by ISPs and retailers.
Computing

Metro Exodus update brings DLSS improvements to Nvidia RTX 20-series PCs

Having issues in Metro Exodus? A February 21 update for the title recently delivered enhancements to Nvidia’s deep learning supersampling feature and other fixes for low-specced PCs. 
Computing

Limited-time sale knocks $500 off the price of the Razer Blade Pro 17

Looking for an ultra-powerful laptop for yourself or someone else? You're in for some luck. Razer is running a sale on some of its best gaming laptops, cutting down pricing on the Razer Blade 15 and the Razer Blade Pro 17. 
Emerging Tech

Engineer turns his old Apple lle into an wheeled robot, and even gives it a sword

How do you give new life to a 30-year-old computer? Software engineer Mike Kohn found a way by transforming his old Apple IIe into a wheeled robot. Check it out in all its 1980s glory.