Cloud coverage: Adobe debuts its system of cloud software for marketing

adobe announces experience cloud adobephoto1
If cloud storage was actual clouds in the sky, Adobe would be brewing up a storm. On Tuesday, the company announced Adobe Experience Cloud and Advertising Cloud as well as enhancements to the existing Adobe Cloud Platform during the Adobe Summit in Las Vegas. Together, the cloud network works as integrated business tools for streamlining advertising and customer experience efforts. Of course, the latest cloud system works with Adobe’s Creative Cloud too, pulling assets from Photoshop into the Marketing Cloud and accessing analytics and social data right from Premiere Pro, for example.

Adobe Experience Cloud is designed specifically for businesses by putting multiple customer experience tools into one platform. Experience Cloud actually isn’t a single cloud storage system but a big collection of smaller clouds. The system includes Adobe Marketing Cloud, Advertising Cloud, and Analytics Cloud, with all three systems working together as a sort of multi-software hierarchy to help businesses enhance customer experience overall.

Adobe Marketing Cloud is designed for managing, personalizing, optimizing and orchestrating advertising campaigns, the company says. The system uses five individual software programs but integrates information between them using the cloud, including Adobe Experience Manager, Target, Campaign, Social, and Prime.

That marketing platform joins the Adobe Advertising Cloud, a system designed for managing traditional TV advertising as well as modern digital campaigns. Adobe says this cloud system helps to simplify the delivery of video display and search ads across multiple channels as well as optimizing for different screen sizes. This cloud-within-a-cloud system includes capabilities from TubeMogul, a video advertising platform Adobe acquired late last year, and Adobe Media Optimizer.

The third smaller cloud within Adobe’s big advertising storm is for analytics. The artificially intelligent Analytics Cloud pulls together insight and data into how ads perform across multiple channels and pulls information from the other clouds.

The new cloud system also comes with a number of improvements to the existing Adobe Cloud Platform, the system that manages all those smaller cloud systems. Thanks to Sensei, the company’s artificial intelligence and machine learning framework, the cloud system has a number of new tools as well as more seamless integration between the separate software.

“At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth,” said Brad Rencher, the executive vice president and general manager of digital marketing at Adobe. “Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint.”

Adobe says both the top 10 retailers and top 10 media companies are Creative Cloud subscribers and the latest cloud system allows more seamless integration between popular CC software and marketing tools and data.

Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Home Theater

The best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2019.
Trash

Experience true immersion with these top-notch PS4 headsets

You don't have to stick with a shoddy headset because it came bundled with your console. These are the best headsets for the PlayStation 4, whether you're in the market for virtual surround sound or merely a comfortable build.
Trash

Our favorite smart thermostats let you stay warm without burning money

The right thermostat can do more than just adjust the temperature of your home, it can also learn about you and help you save money. Check out our picks for the best smart thermostats on the market right now.
Computing

Here's how you can download the best free music players for your Mac

Tired of your Mac's default music player? Take a look at our picks for the best free music players available for your Apple rig. Whether you're a casual listener or an audiophile, you're sure to find something that fits your needs here.
Computing

Want to make calls across the internet for less? Try these great VOIP services

Voice over IP services are getting more and more popular, but there are still a few that stand above the pack. In this guide, we'll give you a few options for the best VOIP services for home and business users.
Computing

AMD’s 2020 Ryzen CPUs could have a big boost in power efficiency

The sequel to AMD's Zen 2-based Ryzen 3000 CPUs is slated for a 2020 release and when it arrives, could leverage the new Zen 3 architecture to deliver impressive gains to performance and power efficiency.
Gaming

Transform into the ultimate leader with our tips and tricks for Civilization 6

Civilization VI offers both series veterans and total newcomers a lot to chew on from the get-go. Here are some essential starting tips to help you master the game's many intricacies.
Computing

The iPhone’s Screen Time and Siri Shortcuts could land on Macs this year

For its desktop computers, it appears that Apple may continue to draw from the iPhone for inspiration. iOS 12 features, like Screen Time and Siri Shortcuts, are believed to be making their way to MacOS this year at WWDC in June.
Computing

Dell slashes prices of XPS 13 and Alienware 17 laptops in latest promo

Dell's latest promotion will score you big savings on the XPS 13 or the Alienware 17. The stylish XPS 13's discount is for $430, and only the rose gold model is on sale, while gamers who choose the Alienware 17 will save $860.
Computing

Lenovo’s Yoga C930 sale drops a $650 discount on its 2TB SSD laptop

Lenovo is offering one of its 2-in-1 laptops at a $650 discount. This Lenovo Yoga C930 laptop comes with a 2TB solid-state drive, a digital pen, a fingerprint reader, and a Dolby Atmos sound bar.
Computing

You won't want to miss these deals on some of the best laptops around

Whether you need a new laptop for school or work or you're just doing some post-holiday shopping, we have you covered: These are the best laptop deals going right now, from discounted MacBooks to on-the-go gaming PCs.
Deals

The best Amazon Prime Day 2019 deals: Everything you need to know

Amazon Prime Day 2019 is still a few months off, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Computing

These business machines can rival any consumer laptop in style and function

These laptops have the reliability, performance, and battery life you need whether you're at your desk or flying across the country for a meeting, letting you to revel in a function-first approach.