Adobe is making one of its biggest bets yet on AI-powered creativity. The company has announced a major expansion of its creative agent across Firefly and Creative Cloud, introducing AI assistants capable of handling complex, multi-step workflows across applications, including Photoshop, Premiere Pro, Illustrator, InDesign, and Frame.io.
The move positions Adobe’s AI agent as a central layer connecting every stage of the creative process, from brainstorming and content generation to editing and final production. Rather than simply generating images or text, Adobe’s vision is to create an assistant that can understand a creator’s goal and execute a series of actions across multiple tools.
According to Adobe, creators will be able to describe what they want to achieve in natural language while the AI handles repetitive tasks behind the scenes. The company says the goal is to let creators spend less time on technical workflows and more time focusing on creative decisions.
Firefly gets smarter with new AI-powered creative tools
Adobe is also expanding the capabilities of Firefly, its AI-powered creative platform, with several new tools aimed at creators, marketers, and small businesses.
One of the biggest additions is AI-powered brand kit generation. Users can describe their brand style, colors, and identity, and Firefly will automatically generate logos, color palettes, and branding assets that can be reused across projects.
The platform can also create short product videos from static images, automatically edit clips into rough video cuts, generate storyboards from ideas, and even turn those storyboards into videos.
Adobe is also previewing a redesigned Firefly creative AI studio experience that combines content generation and editing within a single workspace. The new experience introduces “Elements” and “Projects,” allowing creators to save characters, locations, objects, and other assets for reuse across multiple projects while maintaining visual consistency.
The upgraded Firefly experience is currently available in private beta through a waitlist.
AI assistants are coming to Creative Cloud apps
Beyond Firefly, Adobe is embedding AI assistants directly into several Creative Cloud applications.
In Photoshop, users can request actions such as replacing backgrounds, resizing assets for different platforms, or organizing complex layer structures. Illustrator users can automate repetitive production tasks such as creating multiple design variations, reorganizing layers, and checking files for print issues.
Premiere Pro’s AI Assistant focuses on video workflows, helping editors organize footage, rename clips, identify interview segments, place markers, and even assemble rough cuts automatically.
InDesign users can apply branding updates across layouts, while Frame.io gains AI tools for managing creative assets, tracking feedback, and organizing project revisions.
Adobe says the expansion reflects how creators are increasingly embracing AI in their workflows. According to the company’s latest creator survey, 75 percent of creators now consider AI an important or essential part of their work. However, 85 percent also believe the final creative decisions should remain in human hands.
That philosophy appears central to Adobe’s strategy. Rather than replacing creators, the company wants its AI agents to function as creative collaborators that handle the busy work while leaving artistic judgment to the people behind the projects.
