Skip to main content

Amazon buys diapers.com and soap.com for $550 million

Image used with permission by copyright holder

Folks that think there can’t be any money in bringing Internet commerce to everyday, commonplace items need to think again: online retailing giant Amazon.com has just inked a deal with Quidsi to acquire sites like diapers.com and soap.com. Diapers.com is exactly what it sounds like—nappies and nappy accessories—while soap.com offers a range of everyday essential items from health and beauty products to detergents and (you guessed it) soap. Quidsi also operates the prestige beauty goods site beautybar.com.

“Amazon is a pioneer,” said Quidsi founder and COO Vinit Bharara, in a statement. “Amazon is built on a culture of innovation and long-term vision. Quidsi is driven by these same core values, and we look forward to joining forces.”

Amazon plans for Quidsi to continue to operate independently under its existing leadership team. Everyday operations of the company’s sites and services will continue without interruption; the primary difference is that the profits will now go straight into Amazon’s coffers. The pattern is similar to Amazon’s 2009 aquisition of online shoe retailer Zappos, which totaled over $850 million. Zappos continues to manage its own operations and conduct business under its own brand. Also following the pattern of the Zappos acquisition by eliminating competition: Amazon has tried to compete with diapers.com in the baby marketcom, and has largely failed to gain traction.

The Quidsi deal has Amazon handing over about $500 million in cash, along with assuming about $45 million in debt and other obligations. The companies expect the deal to close next month.

Topics
Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
I saw AMD’s Ryzen 9000 CPUs in action, but I still have one big question
A hand holding AMD's Ryzen 9 9950X.

AMD's Ryzen 9000 CPUs are mostly a known quantity. They were a surprise announcement last month, and they're arriving soon -- AMD confirmed the lineup of four CPUs is arriving on July 31. But after seeing them in action this past week at AMD's Zen 5 Tech Day, I still have one lingering question -- how much will they cost?

That's been top of mind in recent weeks as we inch closer to the release of these CPUs. Some recent leaks suggest AMD could lower the price of its upcoming desktop chips, but we haven't heard anything official from Team Red yet. We may not, either, at least not until reviews go live.

Read more
Best Buy Prime Day laptop deals: laptops as cheap as $179
The new Surface Laptop 13 on a white table.

There are plenty of awesome Prime Day laptop deals going on right now as part of the Prime Day deals. So many deals that we’ve actually narrowed things down to one retailer here. All the Best Buy Prime Day laptop deals that are worth your time and money are listed below. Whether you’re looking for a super cheap laptop to take to class or a high-end powerhouse for gaming or content creation, you’ll find a great deal below. We’ve picked out all our favorites as well as taken a look at what you should think about before buying one.
Best Best Buy laptop Prime Day deal
Lenovo IdeaPad 1i -- $280, was $500

For an affordable laptop that will be able to keep up with all of your daily activities, you'll want to go for the Lenovo IdeaPad 1i. It's equipped with the 12th-generation Intel Core i3 processor, Intel UHD Graphics, and 8GB of RAM, which are enough for the usual tasks that you'll have to handle for work or school. The laptop also comes with a 15.6-inch Full HD screen that's big and bright enough to let you handle your projects, and a 256GB SSD that offers ample storage space for your files. With Windows 11 Home pre-loaded, you can start using the Lenovo IdeaPad 1i right after unboxing -- no need to worry about installing an operating system yourself.

Read more