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Amazon launches Alexa+ on the web to take on ChatGPT and Gemini

Amazon takes Alexa beyond smart speakers

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Amazon launches Alexa+ on the web to take on ChatGPT and Gemini
Amazon

Amazon has begun rolling out a web version of its next-generation Alexa+ assistant, giving users a new way to interact with the AI beyond Echo devices and the mobile app. For some users, Alexa.com now opens into a full chatbot-style interface where Alexa+ can be used through a browser. This move puts Alexa+ closer to how people already use tools like ChatGPT and Google Gemini, making the assistant more useful beyond voice interactions and smart speakers.

What Alexa+ can do on the web and what it still cannot

According to The Verge, Alexa+ web interface will feel familiar if you have used ChatGPT or Gemini. There is a large chat box at the center, suggested prompts to get started, and quick ways to copy responses. Users can type instead of talk, upload files for Alexa+ to analyze, and manage things like shopping lists and calendars from a larger screen.

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The left sidebar also pulls in chat history from Echo devices, basic smart home controls, and access to uploaded documents. These options make it easier to continue conversations across devices without starting over.

Amazon is positioning the web version as a productivity boost. Tasks that were awkward with voice alone, like editing long documents, reviewing files, or copying generated text, are much easier with a keyboard and mouse. You can ask Alexa+ to plan trips, create study guides, write letters, shop, book restaurants, or analyze uploaded files, then quickly reuse the output elsewhere.

That said, the experience is still early. The web interface is more bare-bones than ChatGPT or Gemini, with no advanced tools like custom bots or creative canvas tools, and file support is limited. For now, Alexa+ is free during testing, but Amazon plans to bundle it with Prime later while charging non-Prime users a monthly fee of $20.

Alexa’s evolution is worth paying close attention to as Amazon continues to expand what the assistant can do. At the same time, questions remain about how much autonomy Alexa should have. Even so, putting Alexa+ on the web is Amazon’s strongest move yet to position Alexa alongside leading AI chatbots, not just smart home devices.

Manisha Priyadarshini
Manisha Priyadarshini is a tech and entertainment writer with over nine years of editorial experience.
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