What’s happened? Amazon has introduced a new AI shopping feature called “Help Me Decide” that helps users pick the right product with a tap.
- The tool appears as a button on product pages after a user has viewed several similar items. Users can also access it via the “Keep shopping for” section on the homepage.
- It analyzes the user’s browsing history, searches, preferences, and purchase records and then matches the information with product details and customer reviews to offer recommendations.
- The feature joins Amazon’s growing suite of AI-powered tools, including the Rufus assistant, Buy for Me, and Interests, designed to make browsing and purchasing easier and more personalized.
Why is this important? The feature aims to simplify the product-selection process by offering personalized recommendations.
- Instead of manually comparing similar products or sifting through reviews, users can now get a tailored recommendation with just a tap.
- The tool could help users make quicker purchase decisions, improving the overall shopping experience on Amazon.
Why should I care? If you’ve spent countless hours comparing products and checking reviews, this tool could save you time and help you finalize your purchase faster.
- By analyzing your browsing activity, searches, preferences, and shopping history, the tool delivers more accurate recommendations.
- It also offers an explanation highlighting why the recommended product is a good fit, making your final decision easier.
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What’s next? “Help Me Decide” is now live for US users via Amazon’s Android and iOS apps and mobile browsers. The e-commerce giant has yet to share details about wider availability.
