Skip to main content

AMD and Intel have formed a coalition to fight off Qualcomm

An Intel executive holding a Lunar Lake CPU.
Intel

AMD and Intel are teaming up. Shocking, yes, but the two giants who duke it out over the making the best processors are joining forces as the leaders of the new x86 ecosystem advisory group, the stated mission of which is “bringing together technology leaders to shape the future of the world’s most widely used computing architecture.”

For those of you that get sufficient vitamin D, x86 is an instruction set architecture, or ISA. It’s been around for nearly 50 years, and it’s the bedrock of modern computing. An ISA dictates how a CPU reads and executes instructions. AMD and Intel may be fierce rivals, but they are the two major companies producing x86 processors today. Although AMD and Intel are leading the group, an ensemble of massive tech companies have also joined, including Microsoft, Google, HP, Dell, Broadcom, Lenovo, and Oracle.

Recommended Videos

Unsurprisingly absent from the list is Qualcomm, which is probably the reason this group was formed in the first place. Qualcomm’s chips use the Arm ISA, which is the current frontrunner for an ISA rivaling x86. Although Qualcomm’s roots are in mobile devices, the company has made inroads into PCs with the launch of Copilot+ laptops and the Snapdragon X Elite CPU. Some projections say that Arm CPUs could represent 40% of laptop sold by 2029, and 20% of laptops just next year.

Big day! @Intel & @AMD launched an x86 advisory group to drive the customization, compatibility, and scalability customers need to evolve and keep pace with increasing compute workloads.

We've always championed ecosystem engagement, and we’re proud to work with @LisaSu and AMD… pic.twitter.com/O1TSoxBddg

— Pat Gelsinger (@PGelsinger) October 15, 2024

This unlikely team up between AMD and Intel seems like a way to stave off the threat of Arm processors in desktops and laptops. According to AMD, the goal of the group is to “enhance compatibility, predictability, and consistency across x86 product offerings.” AMD and Intel will still be “vigorous competitors,” as AMD puts it, but they’ll be working together to drive new features and innovations for x86 PCs, and ensuring broad compatibility outside of the traditional Windows ecosystem.

It’s no secret that Qualcomm has big ambitions in PCs, and Arm has already worked its way into other areas of computing. Apple’s PCs all use M-series chips that use the Arm ISA, and Nvidia’s Grace CPU in the data center uses Arm as well. Although it’s not clear yet what kind of innovations the x86 advisory group will bring, it’s clear that the coalition is an effort to keep the Arm threat at bay.

Jacob Roach
Former Lead Reporter, PC Hardware
Jacob Roach is the lead reporter for PC hardware at Digital Trends. In addition to covering the latest PC components, from…
Qualcomm Snapdragon X vs. Intel Core Ultra Series 2: the better laptop chip?
A photo of the Snapdragon X Plus CPU in the die

This was a turbulent year in the world of Windows laptops. The introduction of Qualcomm's Snapdragon X chips completely changed the game -- and I don't say that lightly.

They entered the market in such a forceful way that both AMD and Intel were forced to respond quickly with their own more power-efficient chips that could compete. Intel's Core Ultra Series 2, otherwise known as Lunar Lake, attempted to beat Qualcomm at its own game, boasting a dramatic improvement in battery life.

Read more
Intel strikes back, calling out high return rate of Qualcomm laptops
The Surface Laptop shown in front of a Copilot+ sign.

Intel's interim co-CEO Michelle Johnston Holthaus spoke at Barclay's Global Technology Conference yesterday and made some bold claims about Qualcomm PCs and the rise of the Arm ecosystem in general. According to her, a large percentage of Qualcomm PCs are being returned by customers and retailers are very concerned about it.

More specifically, she called the problem any retailer's "number one concern." There isn't a lot of available data out there about Qualcomm's return rates this year, so it's difficult to fact-check this. The assumption is that the reason for return would have to do with compatibility issues with Windows on Arm, though that's far less of a concern today than it was in the past.

Read more
Intel announces sudden departure of CEO amid financial turmoil
Intel CEO Pat Gelsinger holding a chip.

Intel has announced that CEO Pat Gelsinger has retired. The executive, who first joined Intel in 1979 at 18 years old, is being replaced by David Zinsner and Michelle Johnston Holthaus. Holthaus and Zinsner will serve as interim co-CEOs while the board of directors works "diligently and expeditiously" to find a successor.

Gelsinger became CEO in early 2021. At the time, Intel was struggling to regain ground it had lost to AMD in the desktop market, as well as push a more ambitious manufacturing timeline to catch up with foreign chipmakers like TSMC. Under Gelsinger's leadership, the company made some big strides. Intel's 12th generation of processors marked a significant turning point in the company's desktop processors, and an aggressive foundry roadmap has pushed smaller nodes out of U.S.-based plants.

Read more