Skip to main content

AOL buys ‘hyper-local’ news site Outside.In for less than $10M

outside-in-patch-aolAOL’s Patch.com has reportedly purchased “hyper-local” news aggregator Outside.In for less than $10 million, reports TechCrunch. The news first surfaced early this morning as a rumor on Business Insider. But TechCrunch has received confirmation of the sale from none other than Patch president Warrent Webster.

Outside.in, a startup that has raised $14.4 million to date, rounds up all the news and blog posts related to a particular neighborhood. To find news related to your area, simply type in your zip code, neighborhood or address, and it pulls up any relevant news. Outside.In, which currently serves around 60,000 neighborhoods, puts more of its weight on local bloggers and publications, rather than large news organizations.

The functionality of Outside.In fits in well with Patch’s goal of creating local news, something the company believes is the future of journalism. And Patch could do well to incorporate Outside.In, which has seen a drop in traffic recently, to only about 317,000 visitors during the month of January.

AOL originally acquired Patch in 2009. The company has invested the staggering sum of $120 million into Patch, according to Business Insider. (For context, AOL only brings in a total of around $700 million per year in subscriptions, so that’s quite a chunk of change to put into one area of its business) With this, Patch has around 800 editors and a massive sales team.

Still Patch/Outside.In has quite a task ahead to create a hyper-local news service that people actually want to use. We agree with ReadWriteWeb‘s Marshall Kirkpatrick, who says that all of the local news aggregators  — Outside.In, EveryBlock and Fwix — have been somewhat of a “disappointment” so far. None of them actually deliver a satisfying neighborhood news experience, one that gives us a more vibrant picture of exactly where we live than we had without it. Here’s hoping that Patch and AOL can turn that sad trend around.

Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
Great for browsing, get this 15-inch HP laptop for 50% off today
The HP 15-Inch Touchscreen Laptop sitting on a desk.

There are laptop deals that slash the prices of premium machines, but there are also offers that make affordable devices even cheaper. If you're shopping for the latter, then you should check out HP's offer for the HP Laptop 15z. From its original price of $500, it's down to just $250 following a $250 discount. We're not sure how much time is remaining for you to be able to get this laptop for half-price, so hurry with your purchase if you don't want to miss out on this bargain.

Why you should buy the HP Laptop 15z
The HP Laptop 15z is equipped with the AMD Athlon Silver 7120U processor and AMD Radeon Graphics, plus 8GB of RAM that's usually found in entry-level laptops, according to our guide on how much RAM do you need. If you're going to ask the HP Laptop 15z to match the performance of the top-tier models of the best laptops, you'll be left disappointed, but that's only because you need to manage your expectations with this device. It's not the fastest laptop out there, but for simple tasks like browsing the internet, watching streaming shows, and typing documents, it's going to be more than enough.

Read more
New Macs may be announced next month. Here’s what to expect
Apple Continuity image showing iPhone use as MacBook webcam.

Apple regularly launches new products in March, and it looks like this year will be no different. We don't have a specific date yet, but it's been reported that numerous new Macs and iPads are rumored to launch in just a few weeks’ time, with a bunch of enticing changes reportedly heading our way.

If you’re in the market for a new MacBook, March could be a great time to pick one of the new releases up. Here's what we're expecting to steal the limelight.
The M3 MacBook Air is coming

Read more
MSI is getting slammed on Reddit for a controversial monitor decision
The MSI MPG 321URX gaming monitor.

MSI may have some high-end gaming monitors up for grabs, but unfortunately, some are apparently more desirable than others. A Reddit thread exposed that MSI won't be allowing firmware updates for a large portion of its QD-OLED monitor lineup, and the customers are not happy.

MSI is fairly new to the gaming monitor game, but it's releasing some monitors that tick all the boxes and combine vibrant QD-OLED panels with a reasonable screen size. The lineup is divided into the MSI MAG series and the MSI MPG series; the former includes 27-inch, 32-inch, and 34-inch (curved) QD-OLED screens, while the latter serves up two flat screens (27-inch and 32-inch) and a curved 49-inch monitor. Refresh rates range from 360Hz to 144Hz, and there's a variety of resolutions to pick from, from a standard 2K to 4K or 5,120 x 1,440.

Read more