Skip to main content

New Apple products could be coming next week, internal AppleCare Memo suggests

An internal memo relating to AppleCare changes suggests that a new round of Apple products could be coming next week. Per the memo, Apple reportedly wants to prepare its technicians and service providers for new product SKUs, as well as new pricing, according to MacRumors.

While rumors have pointed to previous Christmas-related announcements from Apple, this latest memo suggests that there could indeed be Mac-related or other Apple announcements on the way. The internal memo mentions that changes are coming for AppleCare at 5:30 a.m. PT on December 8. Apple has sent similar memos before previous launches, including before the launch of the iPhone 12.

This time slot is usually reserved for Apple announcements of new Mac products, as seen in the past with the mid-2020 MacBook Pro 13-inch model, as well as the late 2019 16-inch MacBook Pro. Even the second-generation Airpods were announced at this time, in the first half of 2019.

There’s no doubt that 5:30 a.m. PT is an odd time of the day, so it’s likely that any upcoming products could be announced in an Apple Newsroom post, instead of a dedicated event, come Tuesday, December 8. Though Macs are the obvious choice for such a launch, it could be that Apple may also announce the AirTags, AirPods Studio, or a new gaming controller bundled with Apple TV.

These have all been topics of discussion in many rumors heading into the end of the year. However, Apple could even announce just a small “minor accessory,” with no blog post at all, according to MacRumors.

Apple has already had three press events this year, and it would be rare to see a fourth. It announced the Apple Watch Series 6, Apple Watch SE, Apple Fitness+, and a new iPad Air and iPad, as well as Apple One, in September. Then, a month later, in October, the new iPhone 12, iPhone 12 Pro, MagSafe accessories, and HomePod mini were announced. In November, new Macs with the Apple M1 were announced during a “One More Thing” event.

It’s also important to note that this is still just a rumor, with the memo coming from a “reliable internal source.” Other rumors from famed Apple analyst Ming-Chi-Kuo have hinted that new Macs might not come until 2021, with Apple possibly launching two redesigned MacBook Pro models. These 2021 Macs could come with a new form-factor design, Apple Silicon chips, and a mini-LED display. A redesigned MacBook Air, meanwhile, could be coming in 2022, with the same chip and design.

Editors' Recommendations

Arif Bacchus
Arif Bacchus is a native New Yorker and a fan of all things technology. Arif works as a freelance writer at Digital Trends…
Apple’s new M3 Macs could launch any day now, leak claims
A MacBook Pro running macOS Sonoma at Apple's Worldwide Developers Conference (WWDC) in June 2023.

We’ve heard for months that Apple’s brand-new Macs with M3 chips will be launching in the fall, but a fresh leak suggests their release could be just around the corner. If you’ve been waiting to upgrade, your moment may have almost arrived.

The information comes from the news site MacRumors, which cites “a verified source” in its report. According to the outlet, Apple is about to change the list of Macs available to be traded in at the company’s stores.

Read more
Apple’s M3 MacBook plans could be in jeopardy this year
Apple's 15-inch MacBook Air placed on a desk.

We've been hearing rumors about Apple updating its MacBook range with the new M3 processor throughout this year, but those plans might be in jeopardy. According to Apple analyst Ming-Chi Kuo, Apple is ditching its plans to release M3-powered MacBooks this year.

Although that runs counter to some reports we heard earlier in the year -- one rumor said Apple would release its new MacBooks no later than September -- more reports are mounting that claim Apple is delaying its plans.

Read more
No, Apple won’t launch a $99 MacBook for this simple reason
Apple's 15-inch MacBook Air on a desk, with macOS Sonoma running on its display.

Earlier this week, DigiTimes reported (via MacRumors) that Apple was working on a bargain-basement MacBook in order to better compete with Chromebooks. Well, I’m here to tell you it’s an interesting theory -- except it’s almost certainly baloney.

On the face of it, it seems believable. After all, Google is doing very well in the education market, cramming as many Chromebooks into classrooms as it physically can. Why wouldn’t Apple want to get a slice of the pie?

Read more