Ad board: Comcast can no longer claim to have “fastest internet in America”

comcast fastest internet false advertising att airgig multi gigabit microwaves
Questionable advertising is about to come with some consequences, especially in the world of internet speeds.

According to a recent ruling from the National Advertising Review Board, Comcast can no longer purport to deliver “the fastest internet in America” or the “fastest in-home Wi-Fi” because the company does not have sufficient evidence to substantiate these claims. The decision was handed down after Comcast competitor Verizon cried foul on these marketing tactics. And while Comcast has said that it will comply with the board’s decision, it insists that it has done nothing wrong by relying on crowdsourced speed test data from Ookla as evidence for its assertions.

Although the board did not question the accuracy of Ookla data, it ultimately determined that it was “not a good fit for an overall claim that an ISP delivers ‘America’s fastest Internet.'” The board also pointed out that “Ookla’s data showed only that Xfinity consumers who took advantage of the free tests offered on the website subscribed to tiers of service with higher download speeds than Verizon FiOS consumers who took advantage of the tests.”

In fact, the board pointed out that Comcast had sliced and diced the data to their benefit — upon closer inspection of Ookla’s findings, the top 10 percent of Verizon FiOS customers actually enjoyed higher upload speeds than the top 10 percent of Comcast customers. While Comcast is welcome to continue using Ookla studies in their ads, the board has asked that the company “avoids any statement or implication that the data demonstrates that Xfinity provides faster Internet speeds than competing ISPs.” It concluded that the “panel found that Comcast did not provide a reasonable basis for the messages reasonably conveyed by the challenged ‘fastest in-home Wi-Fi’ claims and recommended Comcast discontinue the claims.'”

It doesn’t look as though Comcast will put up too much of a fight, as the company said in a statement that “Comcast agrees to comply with NARB’s decision.” Furthermore, the internet provider added, “Comcast is gratified by NARB’s determination that Ookla’s crowdsourced data, which found that, based on 60 million speed test results, the top 10 percent of Comcast consumers had download speeds faster than the top 10 percent of Verizon FiOS consumers, can be used in Comcast’s advertising.”


Hitting ‘Check for updates’ in Windows 10 opts you into beta releases

Users who are careful about keeping their system updated should watch out -- Microsoft revealed this week that clicking the Check for updates button in Windows can opt you in to testing beta code.

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

Looking for flexible and inexpensive phone service? Check out our favorite MVNOs

Looking to switch from a major carrier to something a little more affordable? Luckily, there are a ton of great MVNO options to choose from. Check out our guide to the best MVNOs, from Boost Mobile to Google Fi.

Sign up for Verizon Fios Triple Play and get a free Amazon Echo, Prime for a year

Verizon is now offering its Fios Gigabit Connection Custom TV and Phone service with Amazon Prime tossed in. While valid, you can sign up for the company’s Triple Play package, which includes all three Fios services, for $80 per month.

How to connect AirPods to your MacBook

If you have new AirPods, you may be looking forward to pairing them with your MacBook. Our guide will show you exactly how to connect AirPods to MacBook, what to do if they are already paired with a device, and more.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Product Review

The Asus ZenBook 14 is a tiny notebook that gets lost in the crowd

The ZenBook 14 aims to be the smallest 14-inch notebook around, and it succeeds thanks to some tiny bezels. Performance and battery life are good, but the notebook lacks a standout feature other than size.

Secure your Excel documents with a password by following these quick steps

Excel documents are used by people and businesses all over the world. Given how often they contain sensitive information, it makes sense to keep them from the wrong eyes. Thankfully, it's easy to secure them with a password.

Which Macs are compatible with MacOS Mojave?

Is your computer ready for Apple's big Mojave update? Here's what you need to know about MacOS Mojave compatibility, what Macs can successful download Mojave, and the requirements you need to know about.

Change your mouse cursor in Windows with these quick tips

The standard mouse cursor is boring, so change it! With this guide on how to change your mouse cursor in Windows, you can choose to use one of Microsoft's pre-installed cursors or download something a bit more extravagant.

The DualShock 4 is one of the best controllers ever, and you can use it with a PC

Sony's new DualShock 4 controller has become a fan favorite, and some people want to use it with a PC. Here's how to connect your DualShock 4 and start using it, either with an official adapter, or unofficial software.

MacBook Pro battery replacement: Everything you need to know

Looking for a new battery for your MacBook Pro? It's important you know what to look for, what model you have, and what options Apple gives you! We'll cover everything you need to know about Apple MacBook Pro battery replacement.

Lost your router? Here's how to find its IP address to help track it down

Changing the login information for your router isn't always easy, that's why so many have that little card on the back. But in order to use it, you need to know where to go. Here's how to find the IP address of your router.