Skip to main content

Controversial EU law bans unauthorized cookies

cookie_with_biteOn May 25, a new European Union law will require all websites to get the “explicit consent” of viewers any time information is stored on their computers using text files called “cookies,” which are often used to track web usage, and deliver relevant advertising, reports the BBC.

The law is designed to inform web users that they are being tracked, and to give them more control over who can or cannot access their browsing habits. In addition, the directive requires that users be informed about what information is being stored and told why they see the ads that they do.

Because cookies are also used to store log-in information, however, the controversial law may be more of a hassle than the average Internet user is prepared to endure.

For businesses, the law is even more troubling. Browsing information garnered from cookies stored on users’ computers is regularly used to calculate which ads to display to a particular user. By banning the automatic installation of cookies, this online advertising technique could potentially be rendered useless.

Since online advertising won’t just magically disappear, some expect an explosion of pop-up windows and dialog boxes asking for users’ permission to track their web data — which is arguably bad for both users and businesses.

Another problem with the law, some say, is that what constitutes user “consent” is vague, thought the EU Department for Culture, Media and Sport (DCMS) says work defining the regulations of the law are “ongoing.”

In the US, the Federal Trade Commission issued a report last December that argued for the need “to create better tools to allow consumers to control the collection and use of their online browsing data.” As yet, no law has yet been considered to require the use of such tools.

While providing uninformed web users about how their personal browsing information is used is a perfectly legitimate undertaking, there are ways to do so without passing problematic legislation.

There are a number of “do not track” services available, including extensions for both Google’s Chrome browser and Mozilla’s Firefox, which allow users to permanently stop advertisers from monitoring their browsing data, all without government intervention.

Topics
Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
Best Lenovo laptop deals: Save on Yoga and ThinkPad laptops
Lenovo Yoga 9i Gen 8 front angled view showing display and keyboard deck.

The best laptop deals often include models from some of the best laptop brands, which is company you’ll often find Lenovo keeping. Lenovo makes several laptop models that range in categories from budget to professional, and despite its clout Lenovo is regularly offering significant discounts on its laptops. That’s certainly the case right now, as the current Lenovo laptop deals may make you think twice about anything you’ve found among the best Dell laptop deals, best HP laptop deals, and best MacBook deals. We’ve tracked down all of the best Lenovo laptop deals you can show right now. They include models like the IdeaPad, the Legion, and the Yoga, as well as some impressive Lenovo ThinkPad deals. So read onward to shop the best Lenovo laptop deals going on right now and don’t hesitate to make a purchase if you see something you like.
Lenovo IdeaPad 1 — $200, was $250

The Lenovo IdeaPad 1 is a great alternative to the best budget laptops. It’s hard to beat this price tag when it comes to a Lenovo laptop, and even at this price point, the IdeaPad 1 doesn’t hold back on features. It has 14-inch HD display that’s great for binge watching on, and it’s about as portable as most laptops get, coming in at just over three pounds and not much more than half an inch thick. You’re able to connect an HD monitor to this laptop via HDMI connection, and a built-in webcam with privacy shutter and dual array microphone makes it a great way to keep in touch with family, friends, and colleagues.

Read more
How Apple plans to save the Vision Pro
A person wearing an Apple Vision Pro headset.

It’s no secret that Apple’s Vision Pro headset is the best advanced headset on the market, with powerful specs and an immersive experience that no rival can truly match. It’s also no secret that Apple has struggled to sell its device, given its $3,499 price tag puts it way out of reach of most consumers. Apple reportedly has a plan to turn things around, though -- yet it might not involve a Vision Pro headset at all.

According to the latest Power On newsletter from Bloomberg reporter Mark Gurman, Apple plans to launch a cheaper Vision Pro in late 2025 at the earliest, followed by a second-generation mainstream Vision Pro around late 2026. After that is a set of much-discussed augmented reality (AR) glasses, although Gurman believes these are still many years away.

Read more
4 video editors you should use instead of Adobe Premiere Pro
Someone using the Surface Laptop Studio 2 with Adobe Premiere Pro.

Adobe Premiere Pro is the go-to video editor for many, and it's no wonder. It's an extremely powerful utility with a massive community of users and developers that works both on Windows and Mac. Not only do you get an extensive list of features and tools within the app itself but also the backing of hundreds of third-party plugins and tutorials. There's just one problem: It's expensive.

You'll spend $23 per month just for Premiere Pro. If you need any other Adobe App -- be it Adobe Media Encoder, Photoshop, or After Effects -- you'll spend $60 month, and that's if you commit to subscribing for a year. Adobe's Creative Cloud suite, including Premiere Pro, is powerful, but there are some alternatives that let you get your foot in the door for much less. Here are four Premiere Pro alternatives you should consider.
DaVinci Resolve

Read more