Skip to main content

Firefox will scan your browsing history to suggest advertiser sites

firefox-suggested-tiles
Image used with permission by copyright holder
In an attempt to sell advertising space in a user’s new tab page within the Firefox browser, Mozilla is launching a new platform called “Suggested Tiles” specifically for advertisers. Similar to Google using your Web search history to load related advertisements within Google Adsense placements, Mozilla will look through your visited sites within Firefox to suggest an advertiser site to visit and display it on the new tab page.

However, there are user protections built into the new feature as detailed on Mozilla’s Advancing Content blog. Users will be able to flip off the Suggested Tiles function by toggling a check box within the browser’s settings. Users can also completly avoid site suggestions by opting for a blank page when opening up a new tab within Firefox.

suggested-tiles-offIf a user does opt into the Suggested Tiles feature, personal data won’t be supplied to advertisers, only anonymized aggregate data. Mozilla won’t be using tracking cookies to keep tabs on users or building profiles based off a user’s URL history. Mozilla will have final approval over all sites that are entered into the Suggested Tiles program and will require visits to at least five similar sites before offering up a related suggestion through the feature.

As a hypothetical example, a user may see an advertisement for The Food Network within the Suggested Tiles section of a new tab page if the user has visited recipe sites, foodie blogs or other culinary related sites. Mozilla will be including a “Suggested” tag on the tile in order to differentiate it from the rest.

Regarding the launch of Suggested Tiles within Firefox, Mozilla is expected to launch the new feature within the Beta version of the browser relatively soon. The full launch of the feature to the most current version of Firefox will likely occur later in the summer.

Editors' Recommendations

Mike Flacy
By day, I'm the content and social media manager for High-Def Digest, Steve's Digicams and The CheckOut on Ben's Bargains…
9 best 2-in-1 laptops in 2024: tested and reviewed
The back of the Surface Pro 9, with the kickstand pulled out.

The 2-in-1 form factor has certainly come into its own over the last several years. There's really no reason to limit yourself to a clamshell, as there's a 2-in-1 that will meet the needs of all but the most demanding users in terms of sheer performance.

We've reviewed every great 2-in-1 you can buy, including Chromebooks, convertibles, and powerful 16-inch versions. The overall best 2-in-1 at the moment is the Microsoft Surface Pro 9 (although that might change very soon), with its fantastic keyboard that's as easy to remove as it is to type on, a 120Hz display, and a haptic-enabled pen. It's almost as good a laptop as it is a tablet, which is what makes it the best overall 2-in-1.

Read more
Here’s why everyone is talking about this controversial new Windows AI feature
Microsoft introducing the Recall feature in Windows 11.

When Microsoft went to launch its new Copilot+ PCs, it needed an AI feature that could showcase the power of the new NPU and AI models. That feature is Recall.

On one hand, it's a privacy nightmare wrapped in a glorified search bar. On the other, it could represent the biggest change to the way we use PCs in years.
What is Recall?

Read more
Microsoft is adding a controversial app to Windows 11
Microsoft Surface Laptop 2 sitting on a table.

A new Windows 11 build is rolling out in Microsoft's Beta channel, and it includes an app that's been caught up in some controversy. Build 22635.3646 includes the PC Manager app for devices in China by default. This app is already available through the Microsoft Store, but the update suggests the app might be part of Windows 11 more broadly soon.

PC Manager falls in the category of "system optimizers" along the lines of the  Razer Cortex Game Booster. It cleans out temporary files, frees memory that's not being used, and digs deep into your hard drive to clean out unused files. According to Microsoft, it can even "reduce ads and app pop-up interruptions." An system optimizer from Microsoft sounds great as an official release in Windows 11.

Read more