Skip to main content

Google eliminated that ‘don’t be evil’ motto

Google Office Strada

Google is no longer telling its employees not to be evil.

In a rather surprising move (or perhaps a sign that the world’s most seemingly perk-filled, laid-back workplace is going corporate), Google has removed its unofficial motto from its code of conduct. Previously, the company’s corporate code of conduct included this simple yet powerful edict: “Don’t be evil.” But now, that’s no longer the case. As Gizmodo reports, archives from the Wayback Machine, a digital archive, show that this turn of phrase was removed sometime either in late April or early May.

For nearly two decades, “Don’t be evil” has been the Google mantra. In 2015, when Google reorganized itself to be a part of parent company Alphabet, it created a slightly different version of the mantra — “do the right thing.” But Google held on to its previous “don’t be evil” slogan until sometime in the last month or so.

This wasn’t just a phrase that employees read once in their handbooks. Rather, the notion was deeply ingrained in the company’s culture — in fact, a version of the saying apparently served as the Wi-Fi password on Google shuttles used in the Bay Area.

As of April 21, 2018, the code of conduct still kept the same phrasing. “‘Don’t be evil.’ Googlers generally apply those words to how we serve our users,” the code read. “But ‘don’t be evil’ is much more than that. Yes, it’s about providing our users unbiased access to information, focusing on their needs, and giving them the best products and services that we can. But it’s also about doing the right thing more generally — following the law, acting honorably, and treating co-workers with courtesy and respect.”

Google also emphasized that its actions and the actions of its employees would and should be “measured against the highest possible standards of ethical business conduct.”

But now, the code reads a bit differently. “Don’t be evil” is gone altogether, and instead, Google writes: “The Google Code of Conduct is one of the ways we put Google’s values into practice. It’s built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct.”

Curiously enough, the company’s code of conduct says that it hasn’t been updated since April 5, 2018, which seems to be incorrect given these rather obvious changes.

The timing of the change comes at a rather interesting point in Google’s history. A number of employees have recently left the company following its controversial decision to remain involved in the Pentagon’s secret Project Maven, noting that they could no longer work for a company that did not share their values. We’ll update you with any statements from Google on the new code of conduct.

Editors' Recommendations

Lulu Chang
Former Digital Trends Contributor
Fascinated by the effects of technology on human interaction, Lulu believes that if her parents can use your new app…
Nvidia finally made a tiny RTX 4000 graphics card (but you probably don’t want it)
RTX 4000 SFF going into a PC case.

After months of massive graphics cards like the RTX 4090, Nvidia is finally slimming things down at its GPU Technology Conference (GTC). The RTX 4000 SFF delivers the Ada Lovelace architecture in a tiny package, but you probably won't find it sitting among the best graphics cards.

Although the RTX 4000 SFF uses the same architecture in gaming GPUs like the RTX 4080, it's built for a very different purpose. It uses Nvidia enterprise drivers, and it's made to power computer-aided design (CAD), graphics design, AI applications, and software development, according to Nvidia. The card takes up two slots and includes a low-profile bracket for cases like the Hyte Y40.

Read more
Don’t fall for it — ChatGPT scams are running rampant across social media
Person typing on a computer keyboard.

Malware and scams for ChatGPT continue to become more prevalent as interest in the chatbot developed by OpenAI expands.

There have been a number of instances of bad actors taking advantage of the popularity of ChatGPT since its introduction in November 2022. Many have been using false ChatGPT interfaces to scam unsuspecting mobile users out of money or infect devices with malware. The most recent threat is a mix of both, with hackers targeting Windows and Android users through phishing pages and aiming to steal their private data, which could include credit card and other banking information, according to Bleeping Computer.

Read more
Don’t roll your eyes — AI isn’t just another doomed tech fad
chatgpt says it shouldnt write articles open ai chat bot seen on smartphone placed

Stop me if you've heard this one before: "This new technology will change everything!"

It's a phrase regurgitated endlessly by analysts and tech executives with the current buzzword of the moment plugged in. And in 2023, that buzzword is AI. ChatGPT has taken the world by storm, Microsoft redesigned its Edge browser around an AI chatbot, and Google is rushing to integrate its AI model deeply into search.

Read more