Google launches Boutiques.com, a site that matches you with your style

Google is trying to reinvent fashion on the web. Today, the search giant launched Boutiques.com, a fashion website that lets buyers take an eHarmony-like compatibility test to figure out what types of fashion they like and then shop for shows, clothes, and accessories to their heart’s delight. The site lacks any visible connection to Google, but will no doubt help the company’s Check Out payment service take off and improve its shopping search engine results.

google-boutiques-fashion-website

Much of the technology for the site comes from Like.com, which was purchased by Google in August. “We’ve developed technology that lets us understand visually what terms like “red high-heeled pumps” and “floral patterned sleeveless dress” mean and created algorithms to understand whether those pumps complement or clash with that dress,” Like.com wrote on its website when the acquisition was announced. “We see joining Google as a way to supersize our vision and supercharge our passion.”

The technology has paid off. While not as slick looking as shopstyle.com or style.com, Boutiques is a good start, if a bit blocky. Some fine tuning in the jpg and art department could correct much of these issues. As a functional online store, it works well, perhaps better than Amazon and eBay fashion offerings. Items are presented visually and have a “Love” or “Hate” button at the bottom of each, allowing users to try and help Google figure out what they like. It seems to emphasize designer labels, but casual items like Levi’s are in there as well. The makers of the site hope that it will serve as both a functional search place, and help users discover new clothing they wouldn’t have considered.

If only Google would launch one of these sites for men and people who like to read about things like Google. We wouldn’t mind an algorithm telling us what to buy, especially if it made us look a bit cooler and saved time shopping. Alas, it has not happened yet.

Movies & TV

Why First Man’s Oscar-nominated visual effects are a giant leap for filmmaking

Paul Lambert, the award-winning visual effects supervisor on First Man, reveals the innovative techniques that blended old footage with modern movie magic to make the Apollo 11 mission to the moon resonate with audiences 50 years later and…
Smart Home

Miele stuns KBIS 2019 with wireless probe, self-descaling java pot, and more

Miele rocked KBIS 2019 with waves of new appliances and features. The annual Kitchen and Bathroom Industry Show is all about product launches and Miele's appliance reveal was like New York Fashion Week with a single designer.
Mobile

How to perform a reverse image search in Android or iOS

You can quickly use Google to search, and reverse search, images on a PC or laptop, but did you know it's almost as easy to do in Android and iOS? We explain how to do it here, whether you want to use Chrome or a third-party app.
Mobile

Need a date for Valentine's Day? Cozy up with the best dating apps of 2019

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.
Computing

Why limit yourself to one OS? Try one of these great virtual machine apps

Buying a new computer just because you want to utilize another operating system isn't necessary. Just use the best virtual machine applications to emulate one OS inside another, no matter what your platform or budget is.
Computing

Between Intel and AMD, these are the best gaming CPUs at every price

What are the best processors for gaming you can buy? You don't need to spend a fortune to get an amazing gaming CPU and now that AMD is competitive again, there are more choices than ever.
Computing

Decades-old Apple IIe computer found in dad’s attic, and it still works

A New York law professor went viral last weekend after he discovered an old Apple IIe computer sitting in his dad's attic. In a series of tweets, he showed that the vintage machine still works perfectly fine after 30 years.
Web

Rid yourself of website notification requests in just a few easy steps

Wish you knew how to block browser and website notifications? You can do it on a case by case basis, but that can become dull after the 10th site has asked for your approval. Here's how to block them outright.
Computing

Don't take your provider's word for it. Here's how to test your internet speed

If you're worried that you aren't getting the most from your internet package, speed tests are a great way to find out what your real connection is capable of. Here are the best internet speed tests available today.
Computing

Logitech’s G MX518 gaming mouse pairs classic looks with all-new tech

Logitech is relaunching one of its most popular classic gaming mice, the MX518. Now called the G MX518, it sports upgraded internals that give it a 16,000 DPI optical sensor and new and improved memory.
Computing

Microsoft could be planning a laptop with foldable screen, hints patent filing

Filed in late 2017 and titled "Bendable device with Display in Movable Connection With Body," the patent filing explains a new mechanism for laptops which can eliminate a hinge and allow the screen to fold shut from the inside,
Deals

From Chromebooks to MacBooks, here are the best laptop deals for February 2019

Whether you need a new laptop for school or work or you're just doing some post-holiday shopping, we've got you covered: These are the best laptop deals going right now, from discounted MacBooks to on-the-go gaming PCs.
Computing

Is AMD's Navi back on track for 2019? Here's everything you need to know

AMD's Navi graphics cards could be available as soon as July 2019 — as long as it's not delayed by stock problems. Billed as a successor to Polaris, Navi promises to deliver better performance to consoles, like Sony's PlayStation 5.
Deals

The best Chromebook deals available for February 2019

Whether you want a compact laptop to enjoy some entertainment on the go, or you need a no-nonsense machine for school or work, we've smoked out the best cheap Chromebook deals -- from full-sized laptops to 2-in-1 convertibles -- that won't…