Google patents ‘Google Doodles’

google tetris doodleGoogle knew years ago that its ever-changing, topical logos would be a hit – and that’s why it decided to patent them. Way back in 2000, Google co-founder Sergey Brin filed to patent Google Doodles in an application titled “Systems and methods for enticing users to access a web site.” And now the beloved and occasionally newsworthy feature of the Internet giant’s homepage is officially licensed Google property.

Now, our kneejerk reaction is to balk at the ridiculousness that has befallen the tech and digital patent process. Maybe that’s just because this week has already had its fill of licensing wars (and it’s only Wednesday!): Microsoft is taking Barnes & Noble to court for Nook’s use of its “user experience” technology, and Apple is once again fighting for its App Store trademark. So we don’t blame any cynics out there rolling their eyes at Google patenting its ever-evolving logos.

According to Brin and the patent application, the Google Doodles are means to drawing users to “special events” pages that engage visitors in specific stories and topics, as well as “provide search results relating to the special event.” In short, Google wants credit for being smart enough to create artistic, relevant logos that then lure interested visitors onto specific pages – and more importantly to keep competitors from doing the same. So don’t expect to see any holiday or current event-related AOL or Yahoo insignias anytime soon.

Gaming

Google’s Stadia is the future of gaming, and that’s bad news for our planet

Google’s upcoming Stadia cloud gaming service, and its competitors, are ready to change the way gamers play, but in doing so they may kick off a new wave of data center growth – with unfortunate consequences for the environment.
Mobile

Waze vs. Google Maps: Which map app should you be using?

Waze and Google Maps are two of the most popular apps for those looking for turn-by-turn navigation, yet there are some notable differences to point out. Here, we examine both to decide which offers the best feature set.
Smart Home

These are the 13 best games to play on your new Google Home

Google Home is a handy device, but did you know you can play games with it? There are a ton to play, and we tested them all. Here are some of favorites that you can play on your Google Home device.
Computing

Google Chrome will get a Reader Mode for distraction-free desktop browsing

If Google's testing of Reader Mode on the Chrome Canary desktop browser is successful, soon all Chrome users will gain access to this feature. Reader Mode strips away irrelevant content on a webpage for distraction-free browsing.
Computing

From simple work tools to high-end gaming peripherals, these are the best mice

If you're looking to buy the best mouse for you, whether it's for gaming or work, we have something for you. We've put together a list of our favorite mice, all of which have great features and sell at a great price.
Computing

Amazon drops deals on Razer, Netgear, and Western Digital PC accessories

Grab these deals while you can: As part of their Deal of the Day promotion, Amazon is offering deep discounts on a wide variety of PC accessories including premium gaming mice, external hard drives, and even Wi-Fi routers.
Computing

Tired of choosing between Windows and Mac? Check out these Chromebooks instead

We've compiled a list of the best Chromebooks -- laptops that combine great battery life, comfortable keyboards, and the performance it takes to run Google's lightweight Chrome OS. From Samsung to Acer, these are the Chromebooks that really…
Apple

WWDC 2019 Complete Coverage

Apple’s Worldwide Developer Conference is a key tech event each year, and for Apple fans, it will be one of the two best times of 2019 (along with "new iPhone day," of course). For the last few years, Apple has debuted much of its…
Computing

AMD's upcoming Navi graphics cards are incoming. Here's what to expect

AMD's Navi graphics cards could be available as soon as July 2019 — as long as it's not delayed by stock problems. Billed as a successor to Polaris, Navi promises to deliver better performance to consoles like Sony's PlayStation 5.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Computing

Working hard or hardly working? Do it right with these versatile PC desks

Looking for a new piece of furniture that will fit in your office, dorm, or gaming cave? Here are some of our favorite computer desks on the market, whether you're a serious gamer looking for an upgrade, or just moved into a new space.
Computing

Time to upgrade your storage? Here are the best SSDs you can buy right now

Solid state drives provide superior speed and more affordable than ever. Interested in buying one? We've found the top drives that range from $100 to $1,000 in price, so you can get the most bang for your buck.
Computing

Boost your PCs power by learning how to overclock your CPU

Is your PC just chugging along, a little slower than you'd like? Sometimes you just need a little more power under the hood. Before you pick up some new hardware, learn how to overclock your CPU.
Apple

Leaked memo: If your MacBook keyboard dies, Apple will fix or replace in one day

If your Apple MacBook keyboard is problematic, getting it fixed at a Genius Bar just got a lot easier. Apple has now mandated that its Geniuses repair or replace MacBook keyboards by the next working day.