Google patents ‘Google Doodles’

google tetris doodleGoogle knew years ago that its ever-changing, topical logos would be a hit – and that’s why it decided to patent them. Way back in 2000, Google co-founder Sergey Brin filed to patent Google Doodles in an application titled “Systems and methods for enticing users to access a web site.” And now the beloved and occasionally newsworthy feature of the Internet giant’s homepage is officially licensed Google property.

Now, our kneejerk reaction is to balk at the ridiculousness that has befallen the tech and digital patent process. Maybe that’s just because this week has already had its fill of licensing wars (and it’s only Wednesday!): Microsoft is taking Barnes & Noble to court for Nook’s use of its “user experience” technology, and Apple is once again fighting for its App Store trademark. So we don’t blame any cynics out there rolling their eyes at Google patenting its ever-evolving logos.

According to Brin and the patent application, the Google Doodles are means to drawing users to “special events” pages that engage visitors in specific stories and topics, as well as “provide search results relating to the special event.” In short, Google wants credit for being smart enough to create artistic, relevant logos that then lure interested visitors onto specific pages – and more importantly to keep competitors from doing the same. So don’t expect to see any holiday or current event-related AOL or Yahoo insignias anytime soon.

Smart Home

New RemoBell S video doorbell is compatible with Amazon Echo, Google Home

Remo+ launched a new video doorbell model, the RemoBell S. For several reasons, not just its $99 price tag, the RemoBell S stands out in the crowd. The RemoBell S let you view video stored in the cloud for free for three days.
Computing

Our favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.
Smart Home

OK Google, what else can you do? The best tips and tricks for Google Home

The Home functions in a similar fashion to its main competitor, the Amazon Echo, but has the added benefit of select Google services. Here are few tips to help you make the most of the newfangled device.
Gaming

These are the coolest games you can play on your Google Chrome browser right now

Not only is Google Chrome a fantastic web browser, it's also a versatile gaming platform that you can access from just about anywhere. Here are a few of our favorite titles for the platform.
Computing

Dodge the biggest laptop-buying mistakes with these handy tips

Buying a new laptop is exciting, but you need to watch your footing. There are a number of pitfalls you need to avoid and we're here to help. Check out these top-10 laptop buying mistakes and how to avoid them.
Computing

Great PC speakers don't need to break the bank. These are our favorites

Not sure which PC speakers work best with your computer? Here are the best computer speakers on the market, whether you're working with a tight budget or looking to rattle your workstation with top-of-the-line audio components.
Computing

The rumors were true. Nvidia’s 1660 Ti GPU, a $280 powerhouse, has arrived

Nvidia has officially launched the GTX 1660 Ti, its next-generation, Turing-based GPU. It promises to deliver all the performance and efficiency for all modern games, but without stepping into the high price range of the RTX series. 
Computing

Confused about RSS? Don't be. Here's what it is and how to use it

What is an RSS feed, anyway? This traditional method of following online news is still plenty useful. Let's take a look at what RSS means, and what advantages it has in today's busy world.
Computing

Everything you need to know about routers, modems, combos, and mesh networks

Modem vs. router: what's the difference? We explain their functions so you can better diagnose any issues prior to contacting technical support. We also talk about a few variants you'll see offered by ISPs and retailers.
Computing

Metro Exodus update brings DLSS improvements to Nvidia RTX 20-series PCs

Having issues in Metro Exodus? A February 21 update for the title recently delivered enhancements to Nvidia’s deep learning supersampling feature and other fixes for low-specced PCs. 
Computing

Limited-time sale knocks $500 off the price of the Razer Blade Pro 17

Looking for an ultra-powerful laptop for yourself or someone else? You're in for some luck. Razer is running a sale on some of its best gaming laptops, cutting down pricing on the Razer Blade 15 and the Razer Blade Pro 17. 
Emerging Tech

Engineer turns his old Apple lle into an wheeled robot, and even gives it a sword

How do you give new life to a 30-year-old computer? Software engineer Mike Kohn found a way by transforming his old Apple IIe into a wheeled robot. Check it out in all its 1980s glory.
Gaming

Want to play as Iron Man or Waluigi in GTA V? Our favorite mods make it possible

Grand Theft Auto V is best on the PC for many reasons, and modifications may be the most important. You can cause riots, spawn unique cars, and play as a cop with just a few extra files.
Computing

Does the GTX 1660 Ti's leaner design make it a better GPU than the RTX 2060?

Nvidia's GTX 1660 Ti is a new Turing GPU without ray tracing or DLSS, but how does it compare to its RTX brethren? We pit the 1660 Ti versus the RTX 2060 to find out in this comparison.