Skip to main content

Google Reader drives more traffic to websites than Google Plus, according to BuzzFeed

Google is shuttering its Reader service on July 1, and according to the company, it’s due to a decline in usage and Google’s plan to focus on services that do better. Reader, however, has a very dedicated userbase that even launched a petition in an effort to stop the service’s closure – and if BuzzFeed’s traffic data mirrors everyone else’s, they drive a lot more traffic to websites than Google+ users. 

Image used with permission by copyright holder

A BuzzFeed post by staff writer John Hermann reveals that compared to Reader, Google+ drives very little traffic to its partner sites with over 300 million users. A pie chart made by the social news website’s data team (pictured above) illustrates it quite well: traffic from Google’s social network is but a sliver in a pie chart with traffic from the dying RSS reader. And that pie chart, which represents data from August of last year until today, doesn’t even include traffic from masked referrals and from news apps that pull feeds from Reader, so Google+’s share might even be smaller.

This shouldn’t come too much of a surprise to people who’ve been following the growth of G+, though, as a study published in 2012 revealed that even Pinterest drives more traffic to websites than Google+. Note that the company claims its fledgling social network has over 100 million active users now, which could very well be inflated as we all know you automatically get a Google+ account when you sign up for another one of its services like GMail. 

If Reader’s usage is dwindling yet it delivers more traffic to a network as big as Buzzfeed’s, what does that say? Are Google+ users just not inclined to share content with one another? Do BuzzFeed’s partners just happen to be voracious Reader users, as well? Or has Reader actually been thriving, and yet the company decided to shut it down anyway to concentrate on Google+, as a former Google product manager speculates? Sound off in the comments, and let us know what you think!

Mariella Moon
Former Digital Trends Contributor
Mariella loves working on both helpful and awe-inspiring science and technology stories. When she's not at her desk writing…
This smartphone company made a shockingly small watercooled gaming PC
The Tecno Mega Mini Gaming G1 mini-gaming PC showcased at MWC 2024.

Tecno, renowned in the smartphone industry, is branching out into the realm of computing with the launch of its latest innovation, the Mega Mini Gaming G1. Unveiled at Mobile World Congress (MWC) 2024, this tiny PC claims the title of the world’s smallest gaming PC featuring watercooling. While its claim awaits thorough validation, the device does look promising on paper.

Powered by an Intel Core i9-13900H CPU, the Mega Mini Gaming G1 will also be available with the latest Intel Core Ultra processors. Paired with an Nvidia RTX 4060 GPU, likely the laptop variant, the standout feature is its distinctive custom watercooling solution. Tecno asserts that it can effectively maintain optimal temperatures, ensuring consistent performance.

Read more
How to resize an image on Mac, Windows, and a Chromebook
Windows 11 set up on a computer.

Resizing an image is something we’re all going to have to do at some point in our digital lives. And whether you’re using Windows, macOS, or you’re rocking a Chromebook, there are ways to scale images up and down on each PC. Fortunately, these are all relatively simple methods too.

Read more
Here’s how to unlock a keyboard that’s locked
A person typing on a MacBook keyboard.

Keyboards are one of the main ways we interact with our PCs. So it can be especially problematic when they suddenly become unresponsive or locked. But if you're having trouble unlocking your keyboard, there's no need to panic. There are a number of solutions you can try before giving up and just buying a new keyboard. Let's explore your options for fixing this issue.

Here's how to unlock a keyboard that's locked.

Read more