Google’s AI-powered Search features have fundamentally changed how we look stuff up. Instead of scrolling through the search results, most of us now just read the AI Overview and move on. Google wants to change that. The company is rolling out five updates to AI Mode and AI Overviews designed to surface more links and give users more reasons to click through to the websites behind them.
Further Exploration and inline links
The most notable addition is Further Exploration, a new section that appears at the end of AI Overviews with curated links to specific articles, case studies, or reports related to the query. For example, Google says if you search for how cities have added green space, you might see links to a stream restoration project in Seoul or a report on how architects designed New York’s High Line park. This should give users a reason to keep exploring instead of closing the tab after reading the overview.
Google is also placing more links directly within AI responses, next to the relevant text, rather than grouped at the bottom. The company explains that searching for a California bike trip, for instance, might surface a link to a Pacific Coast touring guide next to a bullet point about terrain, and a training blog post next to a bullet point about daily mileage. This will give users a more direct path from the AI answer to the source material behind it.
On desktop, hovering over any inline link will trigger a preview showing the website name and page title, which is aimed at giving users more confidence about visiting the website. Google’s internal testing found that users were more hesitant to follow links when they could not tell where they led, so the preview removes that friction before the click.
Subscriptions and community perspectives
AI Mode and AI Overviews will now label links from a user’s active news subscriptions so they stand out in results. Google says early testing showed users were significantly more likely to click those labeled links. For subscribers, it means the publications they already pay for will be easier to find inside AI search results rather than buried below them.
AI responses will also begin surfacing previews of perspectives from public forums, like Reddit, social media, and firsthand sources, with added context like a creator’s handle or community name.
A search about photographing the northern lights, for example, might surface tips from a specific photography forum, with a link to the full discussion thread. Thanks to this, users who want real-world advice rather than a synthesized summary will have a clearer path to the people who have actually been there.
The bigger picture
These updates also carry real stakes for publishers. AI Overviews have raised concerns across the media industry about declining referral traffic, and these features are Google’s most direct attempt yet to show that AI search and the open web can coexist. Whether they move the needle on click-through rates will be worth watching.
AI Overview accuracy, however, remains an open question. It has a history of confidently stating wrong information, and the featured image for this story is a reminder of that: it misidentifies today’s date as May 20, 2025. Getting users to click through to publishers may be a step in the right direction, but it’s hard to fully trust a guide that does not always know what day it is.
