How to turn off targeted ads in Google

Say 'see ya' to those pesky targeted ads from Google for good

Chrome OS

Ever wonder what Google actually knows about you? Or why that ad pop-up is strangely semi-related to something you Googled yesterday? Google recently updated its “Ad Settings” feature, now letting you see why certain ads are targeted toward you and what information Google thinks it knows about you.

With the update, you can turn off certain interest signals that Google uses for targeting ads, giving you the freedom to manage your ad settings. If you don’t want Google to personalize your ads, it will now let you opt out entirely. The process is simple and easy, taking just one minute.

First, make sure you are logged into your Google account. Click the box in the upper right-hand corner and hit “My Account.”

how to turn off targeted ads in google googleaccount

You will be directed to your account, where you can access all of your information. Click on “Ad Settings,” underneath the “Personal info & privacy” column.

how to turn off targeted ads in google googleaccountsettings

Once at this window, click “Manage Ad Settings.”

how to turn off targeted ads in google adsettings

You will be directed to a screen that shows you whether or not your ad personalization is on or off. Slide to the left and your ad personalization will be off.

how to turn off targeted ads in google adpersonalization

Google will pop up, telling you what turning off personalization will do, stressing the fact that you will still receive ads, but they will no longer be tailored toward you.

how to turn off targeted ads in google turnoffpersonalization

If you are at all interested in what Google ads they thought you would like, scroll to the bottom of the screen before turning off personalization. Some may make sense, others may leave you entirely confused.

how to turn off targeted ads in google googlepersonalization

If you don’t want to turn your personalization off, but want to get rid of ads that don’t have anything to do with you, click on the specific topic that you want to get rid of, and click “Turn off.”

how to turn off targeted ads in google classicalmusic

Google also updated its “Why this ad?” feature that appears next to ads, and lets you know why you are seeing this certain ad in your feed. They have expanded the coverage of the feature, you will now see “Why this ad?” notices on all services that show Google Ads, including YouTube, Google Play, Gmail, Maps, Search, and nearly all websites and apps that partner with Google to show ads.

If personalizing what ads you see is not enough, we rounded up the best ad blockers for Chrome, helping you hopefully get rid of ads once and for all.


Google Feed is now known as ‘Discover,’ will be available on mobile browsers

As part of its 20th anniversary, Google unveiled its plans to improve Search starting with its Google Feed. Now known as Discover, the update brings along a redesign to help you find content that aligns with your interests.

Google Pay may soon let you send money through QR codes

Google Pay allows you to pay for goods and services with your smartphone at any retailer that accepts contactless payments. Here's all the news you need to know about support for the service.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Smart Home

Google Assistant will now help Simplisafe keep homes secure

SimpliSafe has added Google Assistant voice commands to its home security system. Customers can now use Google Assistant commands to configure, arm, and check their home security system components.

What to expect from Microsoft’s October 2 Surface event

The October 2 Surface event is just around the corner. Let's take a look at everything Microsoft could unveil at the event, including major announcement for new Surface products, unique accessories, and long-sought Windows 10 features.

MacOS Mojave has landed. Here are the five best features of the update

Apple's new version of MacOS is finally here and can be installed on your Mac today. Why should you upgrade? Well, there's a lot more to the update than just Dark Mode. Here are the five features you need to know about.

MacOS Mojave launches on September 24. Here's what we like about it so far

Mojave is the latest version of MacOS, and it's out now. Chock-full of quality-of-life upgrades, we took it for a test drive to get a sneak peek at what you can expect from the next major update to MacOS.

How to enable dark mode in MacOS Mojave

Learn how to enable dark mode in MacOS Mojave! As Mac's latest update gears up to hit all Mac systems later this year, the public beta for Mojave is nearly open for you to test out the latest features. One of the most in-demand changes is…

Critical MacOS Mojave vulnerability bypasses system security

Security Researcher Patrick Wardle has discovered a critical MacOS Mojave security flaw that could potentially allow malicious applications to bypass Mac's system security controls.
Emerging Tech

Microsoft and Shell build A.I. into gas stations to help spot smokers

Shell and Microsoft have created a system for gas stations that can spot someone who's smoking or about to smoke. The platform uses multiple cameras, local computing power, and Microsoft's cloud intelligence system to do the job.

If your data is found on the dark web, Firefox Monitor will let you know

Firefox is finally launching its Firefox Monitor service and you don't have to use the Firefox browser to access it. Monitor scans the dark web to see if your email address has been leaked as part of a past data breach.

Chrome OS update could make switching to tablet mode far easier

Google is working on an update for Chrome OS that would make its browser-based operating system much easier to operate in tablet mode, even with the new, streamlined user interface.
Emerging Tech

Teaching machines to see illusions may help computer vision get smarter

Researchers are teaching computers to see optical illusions. The reason? To create smarter, more brain-like vision recognition algorithms for everything from robots to autonomous cars.

How many GPU video ports is too many? The Aorus RTX 2080 packs seven

Aorus' new RTX 2080 graphics card wants to turn up the new-generation GPUs to 11 with greater cooling, RGB lighting, and a whole host of video port options that give anyone more than they'll likely ever need.