Logitech (NASDAQ: LOGI; Switzerland: LOGN) today unveiled at IDG’s DEMOmobile conference two products that will change the landscape of wireless connectivity by enabling the PC to become a controlcenter for BluetoothÂ® mobile devices. These two new Bluetooth products, a cordless mouse and a cordless mouse-and-keyboard combination, both come with a hub for wireless connectivity between adesktop PC and Bluetooth mobile devices. Both free people from the cords and cables that typically tie them to their PC, enable convenient synchronization between the PC and the calendars and addressbooks that reside on a mobile phone or PDA, and integrate PC and mobile phone technologies to provide greater flexibility for voice and messaging communications.
Logitech has long been a leader in providing PC users with innovative cordless mice and keyboards, using the company’s own wireless technology. Now, by embedding Bluetooth technology into these pioneering products, and by providing a Bluetooth hub, Logitech significantly broadens its customers’ wireless experience.
“Logitech has used Bluetooth to create a wireless bridge between the PC and other Bluetooth devices,” said David Henry, senior vice president and general manager of Control Devices at Logitech. “As these products enter the marketplace, we believe customers will be particularly pleased with the ability to wirelessly synchronize information between the desktop PC and a mobile phone or a PDA. People will even be able to receive an SMS text message on their mobile phone and respond to it using their desktop PC, as well as back up their phone’s address book. Moving forward, we expect the list of capabilities to expand as more Bluetooth devices hit the marketplace.”
IDC forecasts that by 2007 more than 433 million Bluetooth devices will ship worldwide, an estimated market penetration of 74%. “With the adoption of these devices, the potential to connect and exchange data with the PC, where the majority of an individual’s important information now resides, will only increase,” said Alex Slawsby, research analyst for mobile devices at IDC. “Products with the capability of acting as a Bluetooth wireless hub will serve the need to wirelessly exchange data between the PC and Bluetooth mobile devices.”
The LogitechÂ® MX