Apple’s MacBook Pro ad has robots, drones, and hundreds of exploding lightbulbs

How many light bulbs were harmed in the making of Apple’s latest TV ad? A lot, by the looks of it.

It’s for the latest MacBook Pro, the one with the Touch Bar, a feature the company hopes will be enough to convince consumers that the hefty price tag for the revamped machine is worth every cent.

As for the ad, it’s an unusual one for Apple in that for the first 90 seconds of the 97-second sequence, the audience has no idea what it’s for. Or who it’s by.

Unlike many of its other TV ads, there’s no minimalist setting, no narration, and, importantly, no Apple product. Instead we see an endless line of light bulbs exploding to Rossini’s rollicking William Tell Overture.

Of course, there’s nothing wrong with unveiling the product at the very last moment when everyone has almost given up wondering what it is, after all, Apple did the very same thing when it kept everyone waiting years before finally revealing the latest Pro to the world in October

The new MacBook Pro ad is essentially a roller coaster ride through mankind’s greatest discoveries and inventions – steam power, flight, robotics, you get the idea. They even managed to squeeze a toilet roll in there. Oh, and there are loads of exploding light bulbs throughout, presumably symbolic of all the ideas that have helped shape our world through the ages.

In the ad’s climactic moments we indeed learn that “ideas push the world forward.” We also discover that the new MacBook Pro – the one with the Touch Bar, not the cheaper one without – is the tool “for all the ideas to come.”

The ad ends with a light bulb. Exploding.

Cars

The 2020 Lexus RC F goes on a diet to run faster and hit harder

The Lexus RC F has been one of the heavier cars in its competitive set since its introduction. The Japanese firm's engineers set out to shed weight as they gave the model a mid-cycle update.
Mobile

Apple’s iPad lineup is confusing. We break it all down for you

Trying to decide which iPad is right for you is a chore. What generation is the latest iPad? Which ones have been updated and which ones are collecting dust? Check out our iPad guide and we’ll break it down.
Home Theater

Samsung debuts its monster 98-inch QLED 8K TV at CES 2019

There's 8K and then there's 8K. The difference? Size. At least, that's what Samsung appears out to prove with its latest announcement from CES 2019: A massive, 98-inch 8K QLED TV. With AirPlay 2, and iTunes movies, it's a real beast.
Gaming

Still have holiday cash to blow? Grab one of these awesome Xbox One games

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Computing

This ‘computer mouse’ sets the new size standard for portable computing

The Raspberry Pi is an amazingly capable little computer and it's small enough that it can fit just about anywhere. Even in a computer mouse — if you're willing to build a custom chassis for it.
Computing

Change your mouse cursor in Windows with these quick tips

The standard mouse cursor is boring, so change it! With this guide on how to change your mouse cursor in Windows, you can choose to use one of Microsoft's pre-installed cursors or download something a bit more extravagant.
Computing

Go hands-free in Windows 10 with speech-to-text support

Looking for the dictation, speech-to-text, and voice control options in Windows 10? Here's how to set up Speech Recognition in Windows 10 and use it to go hands-free in a variety of different tasks and applications within Windows.
Computing

Printing to PDF in Windows is easy, no matter which method you use

Microsoft's latest operating system makes it easier than ever to print to PDF in Windows, but there are alternative methods for doing so, even if you want to forgo Adobe Acrobat. Here's how.
Computing

Changing a PDF into an EPUB file is easier than you might think

If you like to read on a tablet or ebook reader, you'll find that ePUB files offer a number of advantages over PDFs. With this guide, we'll show you how to convert a PDF to EPUB in a few quick steps.
Computing

Need to combine a PDF? Here's how to get it done on both Windows and Mac

Sometimes juggling multiple files at once is more of a hassle than a convenience, especially when a single file would do. This quick guide will teach you how to combine PDF files on Windows, MacOS, or with online tools.
Computing

Don’t even bother with the rest. Here are the only laptop brands that matter

If you want to buy your next laptop based around a specific brand, it helps to know which the best brands of laptops are. This list will give you a good grounding in the most reliable, quality laptop manufacturers today.
Computing

Secure your Excel documents with a password by following these quick steps

Excel documents are used by people and businesses all over the world. Given how often they contain sensitive information, it makes sense to keep them from the wrong eyes. Thankfully, it's easy to secure them with a password.
Computing

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $10 to $130. Happy shopping!
Computing

Getting Windows 10 updated doesn't have to be so painful

Windows update not working? It's a more common problem than you might think. Fortunately, there are a few steps you can take to troubleshoot it and in this guide we'll break them down for you step by step.