Maxtor launches new one touch drives

Leveraging the successes of the preceding family (Personal Storage 5000 with the OneTouch feature), Maxtor’s new line of external hard drives incorporates the award winning OneTouch button, Dantz RetrospectTM Express software and introduces a sleek new industrial design. Maxtor OneTouch is the first push button backup and restore hard drive based solution in the market today.

“Maxtor simplified external storage for the consumer with OneTouch,” stated Dave Reinsel, research manager with IDC. “Consumers today need features like OneTouch backup, that are easy to use and seamless for storing and protecting their digital world.”

Maxtor OneTouch drives make it easy to store and make backup copies of personal, business and family files, pictures, music, and digital video clips, with the sophistication and style demanded of today’s consumer. With capacities ranging from 120GB to 300GB, Maxtor marries speed, storage, backup, and ease of use, in one streamlined package that outperforms any external offering on the market. Whether a home user, graphic artist or business professional – storing, organizing, expanding or editing, the Maxtor OneTouch drive can store your most treasured experiences, capture your most precious moments, and keep them safe.

Maxtor introduces a new look and feel to external storage with the next generation OneTouch. Featuring an anodized aluminum casing with illuminated OneTouch button, the drive can sit vertically or horizontally, with convenient plug and play capabilities.

Besides making instant backup copies of files, and/or automated backup copies, the OneTouch button can be customized to auto-launch applications. In essence, you can easily transform your Maxtor OneTouch drive into a digital photo album, music jukebox or digital video player.

In combination with the integrated Dantz Retrospect Express software, the Maxtor OneTouch drive supports a complete system restore capability (operating system, drivers, applications, settings and user files) for PCs and Macs back to the original computer system that the backup copy was made from. So in the event of a catastrophic event, the OneTouch drive can run a system recovery to restore the computer’s operating systems, programs and files. The Maxtor OneTouch drive also features an on/off switch, and automatic power management or drive “spin down” option to conserve energy.

As part of this new hard drive family, Maxtor is introducing a Mac-formatted version specifically designed to bring those operating on a Mac, an easy install experience coupled with the speed and performance Mac drivers crave. Powered by an Oxford 911 chip, the drive comes pre-formatted HFS+ and is ready for use right out of the box. The Mac formatted version of Maxtor OneTouch comes in exclusive packaging and will be stocked in the Apple sections of computer resellers and available through Mac direct marketers and catalogs.

“Performance, versatility, value and ease are of highest importance to the consumer,” said Mike Williams, vice president of product marketing at Maxtor. “By integrating in one external solution, a backup button, powerful software technology, and a sleek design, Maxtor delivers what the market demands,” commented Williams. “Users can maximize their experience and manage their digital life with simplicity, and have the assurance of knowing their data is backed up.”

“Having the opportunity to work with Maxtor again on the next generation of the product was an exciting proposition for us,” said Tony Barbagallo, vice president of worldwide marketing at Dantz Development Corporation. “The Maxtor OneTouch drive expands storage options for the consumer and business professional in a dynamic way – and we are glad to be a part of it.”

The Maxtor OneTouch products are compatible with both Macs and PCs and come integrated with Dantz Retrospect Express software to easily customize data backup and restore options.

The Maxtor OneTouch family of products are shipping now and available through Maxtor’s network of global retailers, as well as the company’s on-line store, http://www.maxstore.com/. The suggested retail price for the 120GB/7200RPM (USB 2.0) is $199.95, the 200GB/7200RPM (USB 2.0/FireWire combo) is $299.95, the 250GB/7200RPM (USB 2.0/FireWire combo) is $349.95, the 250GB/7200RPM Mac-formatted version is $349.95 and the 300GB/5400RPM (USB 2.0/FireWire combo) is $399.95.

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