What’s happened? At some point, we’ve all opened Microsoft Edge just to download Chrome, but Microsoft seems determined to break this habit. As spotted by Windows Latest, when Windows 11 users search for “Chrome” on Microsoft Edge using Bing, they’re now greeted with a scheme offering 1,300 Microsoft Rewards points to keep using Edge instead of downloading Google Chrome.
- The reward offer sits at the top of Bing’s search results, tagged “Promoted by Microsoft,” pushing Chrome’s download link down the page.
- Depending on your location, the 1300 reward points can be redeemed for Amazon gift cards, Roblox items, or Spotify Premium access for up to three months.
- You can also donate the points to support an NGO if you’d rather put them to good use.
This is important because: It marks Microsoft’s shift from passive promotion to a reward-driven strategy, showing how far the company is willing to go to win back users.
- Edge currently holds less than 9% global browser market share, while Chrome dominates at around 78%.
- No similar promos for browsers like Opera, Firefox, or Brave were spotted, suggesting Microsoft’s campaign is squarely aimed at Google Chrome.
- Microsoft has been steadily turning Edge into a productivity hub by introducing AI features like sharing Copilot chats and letting users pick up where they left off.
- Microsoft’s AI and performance upgrades have recently made Edge a genuine contender, arguably even better than Safari.
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Why should I care? If you don’t care deeply about browser choice, you might view the incentive as a bonus.
- Although 1,300 points amount to around $10 – $15, it shows that Microsoft is willing to pay for your loyalty.
- It offers a firsthand look at how the search engine and OS are actively steering user decisions.
OK, what’s next?
- If you use Windows 11, try searching “Chrome” in Bing to see if the ad appears and decide whether the reward is compelling enough for you to stay or switch.
- Those who want to redeem the offer should check exactly what gift cards or services can be availed in exchange.
