Microsoft takes jabs at the Google Chromebook in new ad campaign


In an attempt to convince more consumers to consider a standard Windows laptop over a Google Chromebook, Microsoft launched another ad this week to point out disadvantages to owning a Chromebook. In this week’s advertisement, the software giant sent out self-described “Microsoft Evangelist” Ben Rudolph onto the streets of Venice, California to chat with people about software they use on a daily basis. Obviously, the point of the ad is to identify popular programs that aren’t available for Chromebook machines such as Photoshop, Illustrator and the entire suite of Microsoft Office software.

Rudolph also attempts to connect to Google Docs when out on the Venice street, but cannot connect due to a lack of Wi-Fi in the area. To show off a competing product, Rudolph brings out the ASUS T100, a Windows tablet / laptop hybrid that runs full Windows 8.1 rather than Windows RT. 

While Rudolph claims the price is around $300, that’s not technically true. While the Microsoft Store ran a discount on the 64GB model at a $299.99 price point over Black Friday weekend, the standard MSRP of the ASUS T100 is $349 for the 32GB model and $399 for the 64GB version. In addition, all Chromebooks around the same price point and below have larger screens and a lighter weight than the ASUS T100.

That being said, the ASUS T100 offers Intel’s new Bay Trail processor for speedy performance, includes a SSD drive for local storage and sports a long battery life rated around 11 hours. Receiving high accolades from critics in the PC community, the ASUS T100 also undercuts Microsoft’s line of Surface tablets on price fairly significantly.

In the previous advertisement released during Black Friday week, Microsoft recruited a couple of the reality TV stars in the History Channel’s Pawn Stars to put down Chromebooks yet again. In the advertisement, a young woman attempts to convert her Google Chromebook into cash in order to buy a ticket to Hollywood. Predictably, the Pawn Stars try to set her straight explaining all the drawbacks to owning a Chromebook. Arguably unfunny, this is yet another advertisement in Microsoft’s odd Scroogled campaign.

Product Review

Samsung’s quick and versatile Chromebook Pro is the future of Chrome OS

Before the Pixelbook hit the market, the Samsung Chromebook Pro was the first premium 2-in-1 Chromebook of its kind. It's portable, stylus and touchscreen-enabled, and came with the Google Play Store installed right out of the box.

Tired of choosing between Windows and Mac? Check out these Chromebooks instead

We've compiled a list of the best Chromebooks -- laptops that combine great battery life, comfortable keyboards, and the performance it takes to run Google's lightweight Chrome OS. From Samsung to Acer, these are the Chromebooks that really…
Product Review

Google Pixelbook review

Do you want the best Chromebook money can buy? Our Google Pixelbook review examines the operating system’s new flagship, which includes 2-in-1 versatility, an active stylus, and Google Assistant.

What's the best laptop? We've reviewed a lot of them, and this is our answer

The best laptop should be one that checks all the boxes: Great battery life, beautiful design, and top-notch performance. The laptops we've chosen for our best laptops you can buy do all that — and throw in some extra features while…

Here's how to download a YouTube video to watch offline later

Learning how to download YouTube videos is easier than you might think. There are plenty of great tools you can use, both online and offline. These are our favorites and a step by step guide on how to use them.

How to recover Google contacts

If you accidentally deleted an important person from your Google Contacts, they might not be lost forever. Recovering them is a fairly easy process -- as long as you do it quickly. Here's how.
Product Review

The ThinkPad X1 Extreme is a love letter to PC geeks

Lenovo’s ThinkPad line-up is targeted at business use, but it’s long appealed to hardcore PC geeks as well. The new X1 Extreme, which combines a powerful processor and high-resolution screen with Nvidia graphics, seems built for them…

Afraid that Bitcoin could be a bubble? Here's how to sell what you've got

If you're investing in cryptocurrencies, it's important to have your exit strategy in place if prices start to crash. If you've decided it's time to get out or just want to learn how to sell Bitcoins, here's how to get started.

Got gadgets galore? Keep them charged up with the 10 best USB-C cables

If you weren't already aware, USB-C is quickly becoming mainstream. That's why we've rounded up some of the better USB-C cables on the market, whether you're looking to charge or sync your smartphone.

How to protect your iCloud account

From Chinese hacking to identity theft, it's not surprising if you're a little worried about your iCloud data. Here's how to protect your iCloud account with a few simple security steps. It will only take a few minutes, and we'll walk you…

Adobe's "creativity conference" begins October 15. Here's what we hope to see

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Product Review

The Oculus Rift is cheaper, the Vive Pro is better. Is the original Vive still worth it?

The Oculus Rift may have brought virtual reality into the public eye, but HTC’s Vive, built in partnership with Valve, does it better. Does the Vive still represent the true future of virtual reality, or are there better competitors on…

Don't take your ISP's word for it: Here's how to test your internet speed

If you're worried that you aren't getting the most from your internet package, speed tests are a great way to find out what your real connection is capable of. Here are the best internet speed tests available today.
Emerging Tech

Awesome Tech You Can’t Buy Yet: DIY smartphones and zip-on bike tires

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!