MySpace re-signs with Google for search and ads

myspace re signs with google for search and ads ceo mike jones  dec 2010

News Corp’s music-focused social networking service MySpace has inked a multi-year renewal of its search and advertising deal with Google that will see Google powering MySpace’s on-site search as well as serving up display advertising to MySpace users and visitors. Financial terms of the new agreement were not disclosed—and is likely much smaller than the original agreement, which ran $900 million—but the deal opens up MySpace to participating in the Google Display Network and DoubleClick Ad Exchange, as well as handling search-based advertising for searches executed on MySpace.

“We’re thrilled about renewing our partnership with Google,” said MySpace chief revenue officer Nada Stirratt, in a statement. “Their best-in-class technology will continue to provide our consumers with a robust search experience.”

MySpace recently relaunched its service with a renewed focus on music and entertainment in a bid to retain relevancy in a world now dominated by the likes of Facebook and Twitter. Although MySpace used to be the 800-pound gorilla of the social networking world, users have increasingly defected to other services, and parent company News Corp is reportedly considering selling MySpace, which it acquired back in 2005 for some $580 million. Some industry speculation had MySpace’s recent relaunch aimed mainly as a move to pretty up the site for a possible sale. Last month, MySpace also ceded more ground to Facebook by enabling users to log into the service and let users connect to MySpace via Facebook accounts.

MySpace has also had shakeups in its leadership, with recent turnovers in the CEO position hopefully having been quelled by the appointment of former COO Mike Jones to the top spot last month. However, Jones has is work cut out for him: the Wall Street Journal’s All Things D reports that MySpace is still saddled with licensing and settlement deals it struck back during the site’s heyday that cost it on the order of $70 million a year—meaning if the site needs to cut costs, personnel may be the first place they look.


Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Home Theater

Kill your cable and switch to streaming with our painless guide

If you're going to quit cable or satellite for a streaming TV solution, you're going to want to get it right the first time. We've outlined exactly how to get started, step by step. Follow our lead, and you'll never look back.
Home Theater

Sling TV ramps up its base programming with Discovery Networks for free

Sling TV has grown a great deal since its launch. Now there are more channels and more packages to chose from, with prices to match, and more is being added all the time. Everything you need to know is right here.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.

Intel's dedicated GPU is not far off -- here's what we know

Did you hear? Intel is working on a dedicated graphics card. It's called Arctic Sound and though we don't know a lot about it, we know that Intel has some ex-AMD Radeon graphics engineers developing it.

Firefox 64 helps keep your numerous tabs under control

Mozilla officially launched Firefox 64 by placing new features into the laps of its users including new tab management abilities, intelligent suggestions, and a task manager for keeping Firefox's power consumption under control.

Here's our guide to how to charge your laptop using a USB-C cable

Charging via USB-C is a great way to power up your laptop. It only takes one cable and you can use the same one for data as well as power -- perfect for new devices with limited port options.

Apple MacBook Air vs. Microsoft Surface Pro 6

The MacBook Air was updated with more contemporary components and a more modern design, but is that enough to compete with standouts like Microsoft's Surface Pro 6 detachable tablet?

Installing fonts in Windows 10 is quick and easy -- just follow these steps

Want to know how to install fonts in Windows 10? Here's our guide on two easy ways to get the job done, no matter how many you want to add to your existing catalog, plus instructions for deleting fonts.

Email take-backsies! Gmail's unsend feature is one of its best

Everyone has sent a message they wish they could take back. How great would it be if you could undo that impulsive email? If you're a Gmail user, you can. Here's how to recall an email in Gmail.

These laptop makers produce the most reliable, quality hardware today

If you want to buy your next laptop based around a specific brand, it helps to know which the best brands of laptops are. This list will give you a good grounding in the most reliable, quality laptop manufacturers today.

Here's why 64-bit (not 32-bit) dominates modern computing

Today's computing world isn't the same as it once was. With 64-bit processors and operating systems replacing the older 32-bit designs, we look at what 32-bit vs. 64-bit really means for you.

Microsoft’s Windows 10 updates have been a disaster despite safeguards

After a string of Windows 10 update issues, including severe data loss for a number of users, Microsoft's Corporate Vice President of Windows, Michael Fortin, has spoken out about quality control surrounding Windows development at…

No more wild goose chase: ‘’ now leads to DuckDuckGo instead of Google

DuckDuckGo recently acquired a shorter domain name from fellow search engine competitor Google. As a result, longtime and new DuckDuckGo users can now access the privacy-focused search engine by going to