Nielsen: Social Networking is 23 Pct of Americans’ Online Time

A new report from market analysis firm Nielsen shows that in June 2010 Americans spend nearly a quarter of their online time (22.7 percent) using social networking sites and services, up from 15.8 percent in June 2009. Proportionately, that’s a 43 percent increase year-to-year, underscoring the popularity of things like Facebook and Twitter—it’s also the biggest increase in any of the 10 categories of Internet usage Nielsen attempted to measure year-to-year. Online games accounted for 10.2 percent of Americans’ online time in June, with email taking another 8.3 percent.

nielsen social networking is 23 pct of americans online time june 2010  pie chart

“Despite the almost unlimited nature of what you can do on the Web, 40 percent of U.S. online time is spent on just three activities—social networking, playing games, and emailing—leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin, in a statement.

None of the other categories Nielsen attempted to measure directly managed a showing over 5 percent: “Portals” accounted for 4.4 percent of users’ online time in June 2010 (from from 5.5 percent last year); instant messaging accounted for 4 percent, videos and movies just 3.9 percent, and search 3.5 percent. Instant messaging also saw a year-to-year decline, proportionately down 15 percent compared to 2009. However, the biggest single category of Internet use in Nielsen’s survey was “Other,” at 34.3 percent, meaning Nielsen’s ten board categories only managed to account for about two thirds of respondents’ online activities.

The 2010 figures represent the first time online games have accounted for more of users’ online time than email.

Nielsen also found significant differences in mobile Internet usage, as compared to traditional computers: email accounts for some 41.6 percent of mobile Internet users’ online time.


New ‘Battlefield V’ patch gives Nvidia’s ray tracing support a chance to shine

‘Battlefield V’ is the first game to use Nvidia’s ray tracing support, now available with the RTX 2080 and 2080 Ti graphics cards. The feature can, in an ideal scenario, make the game look better, but the performance hit may not be…

Apple opens new online store with discounts for veterans and active military

Apple has launched a dedicated online store for former and current members of the armed forces, as well as their immediate families. Those shopping at the store can enjoy a 10 percent discount on most of the company's products.

Changing file associations in Windows 10 is quick and easy with these steps

Learning how to change file associations can make editing certain file types much quicker than manually selecting your preferred application every time you open them. Just follow these short steps and you'll be on your way in no time.

Intel's dedicated GPU is not far off -- here's what we know

Did you hear? Intel is working on a dedicated graphics card. It's called Arctic Sound and though we don't know a lot about it, we know that Intel has some ex-AMD Radeon graphics engineers developing it.

Edit, sign, append, and save with six of the best PDF editors

There are plenty of PDF editors to be had online, and though the selection is robust, finding a solid solution with the tools you need can be tough. Here, we've rounded up best PDF editors, so you can edit no matter your budget or OS.

How to easily record your laptop screen with apps you already have

Learning how to record your computer screen shouldn't be a challenge. Lucky for you, our comprehensive guide lays out how to do so using a host of methods, including both free and premium utilities, in both MacOS and Windows 10.
Product Review

It's not the sharpest tool, but the Surface Go does it all for $400

Microsoft has launched the $400 Surface Go to take on both the iPad and Chromebooks, all without compromising its core focus on productivity. Does it work as both a tablet and a PC?

From beautiful to downright weird, check out these great dual monitor wallpapers

Multitasking with two monitors doesn't necessarily mean you need to split your screens with two separate wallpapers. From beautiful to downright weird, here are our top sites for finding the best dual monitor wallpapers for you.

Capture screenshots with print screen and a few alternative methods

Capturing a screenshot of your desktop is easier than you might think, and it's the kind of thing you'll probably need to know. Here's how to perform the important function in just a few, easy steps.

These cheap laptops will make you wonder why anyone spends more

Looking for a budget notebook for school, work, or play? The best budget laptops, including our top pick -- the Asus ZenBook UX331UA -- will get the job done without digging too deeply into your pockets.

Vanquish lag for good with the best routers for gaming

Finding the best routers for gaming is no easy task. With so many out there, how do you know which to pick? We've looked at the many options available and put together a list of our lag-free favorites.

Stop your PC's vow of silence with these tips on how to fix audio problems

Sound problems got you down? Don't worry, with a few tweaks and tricks we'll get your sound card functioning as it should, and you listening to your favorite tunes and in-game audio in no time.

These Raspberry Pi 3 bundles will cover everyone, from coders to gamers

The Raspberry Pi 3 is a low-budget computing platform capable of doing just about anything. We rounded up a handful of the best Raspberry Pi 3 bundles to get you started on a variety of DIY projects.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Folding canoes and ultra-fast water filters

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!