Skip to main content

Nvidia and AMD GPU prices could skyrocket again in 2023. Here’s why

The price of both Nvidia and AMD GPUs could skyrocket in 2023, providing an extra incentive to order your new graphics card before the end of year. If the costs do rise, it won’t be a conspiracy by Nvidia and AMD to make amore profit, but rather an unfortunate circumstance of U.S. import tariffs expiring.

The U.S. Trade Representative recently announced that tariff exemptions were extended for several products, but hasn’t updated the exclusion for graphics cards. The exemption will expire on December 31, 2022, unless it’s renewed in the next few weeks. This means we could see prices could jump by as much as 25% in 2023.

Three graphics cards on a gray background.
Jacob Roach / Digital Trends

That could hurt badly, especially since, after several years of rapidly increasing GPU prices and limited availability, graphics cards supplies have somewhat stabilized, along with prices. But as we’ve seen with cards like the RTX 4080, companies like Nvidia are starting to build the rising costs into the retail prices.

Recommended Videos

Imagine if the Nvidia GeForce RTX 4090 rose from its already expensive $1,600 cost to an eye-watering price of $2,000. That’s what a 25% increase looks like. An AMD Radeon RX 6950 XT that currently sells for $1,100 could shoot up near $1,400 in January of 2023, pulling almost $300 out of the tight budget you might be facing in the new year.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

The strong tariffs on imports from China began in 2019, and many are still in effect today. The U.S. government has added several exclusions, including the graphics card exemption that Nvidia requested in December of last year. With supply issues causing additional costs to electronics manufacturers, the tariff was proving to be a heavy burden on an already struggling industry.

If you’ve been considering an upgrade of your GPU, it might be wise to make that purchase before the end of the year.

Alan Truly
Alan Truly is a Writer at Digital Trends, covering computers, laptops, hardware, software, and accessories that stand out as…
The hype is real: Nvidia finally teases the RTX 50-series
A PC with some loot boxes on a desk. Marketing material for the RTX 50-series.

It's finally happening. Nvidia has just teased the upcoming RTX 50-series in a major way, with a full-on fan event leading up to the official announcement in January. Under the banner of #GeForceGreats, Nvidia is celebrating some of its best graphics cards, but it's already looking to the future. Here's what's happening and how to get involved.

After a long stretch of silence, the Nvidia GeForce social media accounts posted updates about GeForce at CES 2025, inviting fans to watch the keynote on January 6, 2025. We already knew about the keynote, but this is the first official confirmation that it won't be all about Nvidia's data center business -- we're definitely getting updates on next-gen gaming GPUs, too.

Read more
Nvidia’s next-gen GPU plans could be good news for Intel and AMD
Two RTX 4070 Ti Super graphics cards sitting next to each other.

According to a new leak from Benchlife, Nvidia may launch the vast majority of the RTX 50-series in the first quarter of 2025 -- but one GPU is notably missing from the early lineup. That could be very good news for AMD and Intel. While Nvidia will rule the high-end market, the other two brands may get to swoop in with some of the best graphics cards for gamers on a budget and get some breathing room before Nvidia strikes back.

Benchlife reveals that we'll see many of the RTX 50-series staples arrive in the first quarter of the year. The flagship RTX 5090 and the RTX 5080 arriving in January feel like a sure thing at this point, but many leakers also suggest that we'll see other GPUs make their debut during CES 2025.

Read more
Why you may want to avoid the latest Nvidia driver release
A screenshot of the Nvidia app.

Nvidia’s latest GeForce 566.03 WHQL driver update was released two days ago, and the company has now acknowledged a peculiar issue. According to a report by Overclock3D, users of Corsair’s iCUE software and Bluestacks, may face “higher than normal CPU usage” and are advised not to update to the latest graphics driver update.

Corsair's iCUE software integrates the company’s compatible hardware into a single interface, enabling users to control RGB lighting, adjust fan speeds, create macros, and monitor system performance. Bluestacks, on the other hand, is an Android emulator for Windows, primarily used for gaming and app development.

Read more