Skip to main content
  1. Home
  2. Computing
  3. News

Nvidia and AMD GPU prices could skyrocket again in 2023. Here’s why

Add as a preferred source on Google

The price of both Nvidia and AMD GPUs could skyrocket in 2023, providing an extra incentive to order your new graphics card before the end of year. If the costs do rise, it won’t be a conspiracy by Nvidia and AMD to make amore profit, but rather an unfortunate circumstance of U.S. import tariffs expiring.

The U.S. Trade Representative recently announced that tariff exemptions were extended for several products, but hasn’t updated the exclusion for graphics cards. The exemption will expire on December 31, 2022, unless it’s renewed in the next few weeks. This means we could see prices could jump by as much as 25% in 2023.

Three graphics cards on a gray background.
Jacob Roach / Digital Trends

That could hurt badly, especially since, after several years of rapidly increasing GPU prices and limited availability, graphics cards supplies have somewhat stabilized, along with prices. But as we’ve seen with cards like the RTX 4080, companies like Nvidia are starting to build the rising costs into the retail prices.

Recommended Videos

Imagine if the Nvidia GeForce RTX 4090 rose from its already expensive $1,600 cost to an eye-watering price of $2,000. That’s what a 25% increase looks like. An AMD Radeon RX 6950 XT that currently sells for $1,100 could shoot up near $1,400 in January of 2023, pulling almost $300 out of the tight budget you might be facing in the new year.

The strong tariffs on imports from China began in 2019, and many are still in effect today. The U.S. government has added several exclusions, including the graphics card exemption that Nvidia requested in December of last year. With supply issues causing additional costs to electronics manufacturers, the tariff was proving to be a heavy burden on an already struggling industry.

If you’ve been considering an upgrade of your GPU, it might be wise to make that purchase before the end of the year.

Alan Truly
Alan Truly is a Writer at Digital Trends, covering computers, laptops, hardware, software, and accessories that stand out as…
WhatsApp’s Liquid Glass redesign is finally coming to Mac after months of waiting
WhatsApp's Mac app is getting Apple's Liquid Glass-inspired makeover
WhatsApp

WhatsApp has been steadily adopting Apple's new design language across its apps, but Mac users have largely been left watching from the sidelines. That is finally beginning to change.

The messaging platform has started rolling out its Liquid Glass redesign for the WhatsApp Mac app, bringing the desktop experience much closer to what iPhone and iPad users have been seeing over the past few months. The update introduces a refreshed interface with redesigned navigation elements, updated menus, and a cleaner layout that aligns with Apple's latest software aesthetic. According to WABetaInfo, the rollout has begun through the latest Mac App Store update and is currently reaching a limited number of users.

Read more
NVIDIA’s new AI can detect deepfake videos in just 22 milliseconds
NVIDIA has a new AI tool that can tell fake videos from real ones in milliseconds
Nvidia logo

As generative AI becomes increasingly capable of producing videos that are nearly indistinguishable from real footage, the race is no longer just about creating synthetic media. It's about detecting it before it spreads.

At SIGGRAPH 2026, NVIDIA unveiled Synthetic Video Detector, a new AI-powered verification tool designed to identify AI-generated videos with remarkable speed and accuracy. Rather than replacing traditional fact-checking or forensic analysis, the company says the technology is intended to give newsrooms, broadcasters and enterprises another layer of confidence before synthetic videos enter the public domain.

Read more
Dell XPS 14 (2026) Review: Dell’s classic Windows laptop returns, and it’s hard to put down
The icon returns, and shows why it's still relevant
Dell XPS 14 Review: Featured

Quick take

Dell’s XPS line has always carried a certain weight. It is one of those Windows laptop families that people recognize even if they don’t follow laptops too closely. Clean design built with premium materials, sharp displays, and high-end hardware. The Dell XPS 14 DA14260 continues that legacy. 

Read more