In an attempt to get in on the “daily deals” service trend all on its own, The New York Times company will launch TimesLimited later this month, reports paidContent. TimesLimited will offer subscribers new deals each day, via email, in conjunction with companies that advertise with the Times.
While other newspaper companies, like McClatchy, Tribune and Media General have decided to partner with Groupon for their group-buying needs, TimesLimited will be exclusive to The New York Times.
“We looked at partner options when we began looking at the space a few months ago,” Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group, told paidContent. “But we realized that we have the assets, the consumer reach and the relationships with the advertisers to do this on our own.”
Unlike other daily deal services, TimesLimited will reportedly focus on a more upscale market, and offer users a more “curated experience.”
The NY Times company is currently collecting email addresses from print subscribers to ensure TimesLimited can garner the level of interest they are hoping for. TimesLimited will first be released in the New York City area, with other areas following soon there after.
It is so far unclear which advertisers will be included in the deals, but from the looks of the TimesLimited website, the focus will be primarily on travel and dining — as you might have guessed.
News of TimesLimited comes as the website is preparing to put up a metered pay wall, which will require readers to pay for access to the full site. That feature is said to be in the “final testing phase.”
Anyone who would like to receive TimesLimted updates can sign up with an email address here.