Philips and Yahoo! Inc. announced a global partnering deal to jointly develop and deliver Yahoo! content and Internet services through Philips’ Streamium Internet-enabled HomeEntertainment devices for consumers to experience anywhere in their home. Delivered by broadband Internet connections on Philips Streamium devices, a wide range of personalized Yahoo!entertainment and information services will be extended beyond the PC and throughout the home, where consumers can enjoy interacting with them on their television sets and home entertainmentsystems.
The Philips â€“ Yahoo! deal, announced at a press conference today at the Consumer Electronics Show, will focus on the ongoing development and integration of new and enhanced services for consumer electronic devices. The companies plan to offer an extensive selection of both free and premium (subscription-based) online services that allow consumers to broaden and personalize their home entertainment experience.
Services Moving Beyond the PC
Philips and Yahoo! are already offering Yahoo!’s LAUNCHcast Internet Radio to Streamium MC-i200 and MC-i250 customers. A wide array of Yahoo! services including on-demand music videos, movie trailers and clips and photo services will be launched together with the Streamium range extension in Spring 2004.
Both Philips and Yahoo! will continue with active service development throughout the term of the multi-year agreement, as well as implement an online and offline marketing program to promote the services globally to consumers.
“This global partnering deal with Yahoo! furthers our commitment to delivering on our promise of a Connected Planet, in which consumers will be able to access the content of their choice, wherever and whenever they want,” says Frans van Houten, CEO, Business Groups, Philips Consumer Electronics. “By combining Yahoo!’s key assets, including its Internet expertise and leading content and services, with our devices, we are offering consumers easy access to rich, online content of their choice, delivering a far richer and more relevant viewing and listening experience, with all the benefits of using their large-screen TVs and home cinema sound systems, in the comfort of their living room.”
â€œWe are committed to making Yahoo! an even more essential part of people’s lives by extending our presence from the PC and mobile devices into the living room,â€ said Jim Brock, senior vice president of Communications & Consumer Services, Yahoo!. â€œThis global partnering deal with Philips gives us the opportunity to provide the high-quality, personalized online services Yahoo! has to offer beyond the desktop, with a company that is leading the way in converging Internet content with a range of consumer home entertainment devices via high-speed connections.â€
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