Southwest Introduces Online Boarding Passes

Starting today, customers with an electronic “Ticketless” reservation may print a Boarding Pass on the day of travel from .

“The mission of Southwest Airlines — and our web site, — is to give our Customers the greatest travel value,” said Kevin Krone, Southwest’s vice president of interactive marketing. “To us, that means low air fares, excellent Customer Service, and streamlining the travel process.”

Southwest Airlines Customers with an electronic ticket can log on to to retrieve their Ticketless reservations. In days past, an online Customer would print the confirmation page and present it to a Southwest Airlines Customer Service agent or Skycap at the airport to receive a Boarding Pass. As of today, by 12:01 a.m. on the day of departure, the Ticketless Customer may now choose to print his or her own Boarding Pass on before heading to the airport. The new online Boarding Pass allows a Customer entry through the Airport Security Checkpoint and onboard their scheduled flight, without making an additional stop at the airport. (For Customers who are checking bags, a stop at the Southwest Airlines Ticket Counter or Skycap is still necessary.)

“We’ve come so far, particularly in the last two years — selling more electronic tickets on, adding rental cars and hotels to our online offering, installing self-service kiosks in our airports, making our Rapid Rewards frequent flyer award tickets available electronically, and saving our Customers time at the airport by making it possible to check in for a flight in just one stop. Our new online boarding passes bump the Customer convenience factor up another notch,” Krone said.

About 54 percent of Southwest’s total passenger revenue — more than $3 billion annually — is booked via Approximately 85 percent of Southwest’s Customers book electronically — through the airline’s Reservations Centers, ticket counters, web site, or through a travel agent.

“The acceptance of by our Customers for booking Southwest Airlines travel has been tremendous,” Krone said. “We will continue to seek ways to reward our Customers with added convenience and the lowest fares in the market.”

Southwest Customers may print an online Boarding Pass for the first leg of travel, as of 12:01 a.m. on the day of departure. Boarding Passes for subsequent stops may be printed on a self-service Rapid Rewards Kiosk at the airport or by a Southwest Airlines Customer Service Agent at a departure gate or a concourse Customer Service Center. Likewise, an online Boarding Pass may be printed for the first leg of a return trip as of 12:01 a.m. on the day of travel.

In 2002, the Jupiter Media Metrix named Southwest the airline that best utilizes the Internet and provides brand synergy between its main line and online presence. According to Jupiter Airline CORE (Composite Rating of Online Effectiveness) Index, Southwest Airlines ranks among the top companies in online sales performance. The Online Sales Index is based on self-reported ticket sales data, and represents the percentage of tickets sold from a specific airline’s Web site for 2001. The award embodies those U.S. airline carriers that best leverage the assets of the Internet to boost business and are paramount in moving their Customers to the online channel.

In recent months, Southwest Airlines has become the nation’s largest domestic carrier in terms of Customers boarded. The airline currently serves 59 airports in 58 cities in 30 states. Based in Dallas, Southwest currently operates nearly 2,800 flights a day with a fleet of 389 Boeing 737s with an average age of nine years — one of the youngest pure jet fleets in the domestic airline industry. The carrier will begin service in Philadelphia on May 9, 2004.