Spam Law Not Deterring Much Mail

The law, which took effect Jan. 1, does not prohibit unsolicited commercial e-mail as long as senders follow a set of rules, including using a correct subject line, a physical mailing address and a way to decline future mailings.

But most senders failed to do even that, Audiotrieve LLC said.

The Boxborough, Mass., company, which sells the InBoxer filter, has so-called honeypot e-mail accounts created solely to attract spam, and it analyzed 1,000 messages collected last weekend.

Only 102 of the messages met all the law’s requirements, though Audiotrieve did not verify whether the physical address and unsubscribe mechanism worked. Of the remaining 898 messages, two-thirds had no unsubscribe link, and none had physical addresses.

The finding should come as no surprise to users who returned from the holidays greeted with pitches for Viagra and low-interest mortgages.

“Companies that already act at the margins of the law seem to also ignore these new regulations,” said Roger Matus, Audiotrieve’s chief executive.

Source: Associated Press

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