Twitter is so hot right now. According to a new survey by the Pew Research Center, 8 percent of all adult U.S. Internet users visit Twitter at least once in a while and 2 percent tweet on a daily basis. Since the survey also showed that about 74 percent of American adults are Internet users, we can do the math: 6 percent of all adults in the U.S. spend time on Twitter.
Breaking the data down by demographic, Pew found a number of interesting statistics.
Twitter use out of all U.S. Internet users:
- Gender: 7 percent of men use it and 10 percent of women use it.
- Age: The older they get the less they tweet: 14 percent of 18-29 year-olds, 7 percent of 30-49 year-olds, 6 percent of 50-64 year-olds, and 4 percent of those 65+ use Twitter.
- Ethnicity: 18 percent of Hispanics use Twitter and 13 percent of Blacks. Use among Whites is 5 percent.
- Income: Twitter use is highest (10 percent) with those making less than $30,000 and $50,000-$74,999. Use among other income segments is 6 percent.
- Education: Twitter appears to be more popular with the more highly educated. Use among those who have had at least some college is 18 percent.
- Geography: Tweeting is more popular in the city. 11 percent of urban dwellers use Twitter, compared to 8 percent of suburban residents and 5 percent of rural folk.
Pew surveyed 2,257 adult Internet users (18+) from Nov. 3-24, 2010. The data was part of a post-election tracking survey.
According to this data (and last year’s), more than one out of every 20 Americans use Twitter and the most common user would be a young, urban dwelling African-American or Hispanic woman. Does that seem accurate to you, or are they lying?
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