“One more thing …” now belongs to Swatch

Steve Jobs
“And there’s just one more thing …”

It’s the famous line Steve Jobs often used on stage to introduce unexpected Apple gadgets: color iMacs, the Apple Cinema Display, the G4 Cube, the iPod Shuffle, the Apple TV, the MacBook Air, and various other products were all announced in this way since the Apple CEO first used the phrase in 1999. Of course he wasn’t the only one to utter it — TV detective Columbo was catching out criminals with the phrase way back in the 1970s and ’80s too.

Since Jobs passed away, his successor, Tim Cook, has been known to use the phrase during Apple product announcements too.

For technology enthusiasts, it will be forever associated with Jobs and Apple, so it seems strange that watchmaker Swatch has decided to register a European trademark for the phrase. It gives the Swiss company the right to use “one more thing” in its promotions and advertising up until 2025, a move no one was expecting. Presumably Swatch wants to aim some sly digs at the Cupertino company rather than pay homage to its innovation.

Apple and Swatch have only recently started moving in on each other’s turf. After years of rumors, the Apple Watch was finally announced in September 2014. Since then, it’s been affecting sales of traditional watches, which obviously has the established manufacturers worried — as a result Swatch has made several attempts to add extra modern-day smarts to the timepieces in its own lineup of products.

Over the weekend, Swatch CEO Nick Hayek was quoted as saying there are quite a few smartwatches in the pipeline at his company: We should be seeing the first of those before the end of the year, though no firm release dates or model names have been mentioned. Hayek has also said that he has no interest in making “a reduced, minimized mobile phone on your wrist” — it sounds like Swatch’s smart timepieces will focus on one or two extra features rather than packing in everything that the Apple Watch or the Android Wear devices do.

So far the Swatch Zero One is the only watch from the Swiss firm to have had any kind of extra electronic circuitry added to it; more models have been promised, but we’re still waiting for them to appear. When they do, expect a promotional campaign that’s distinctly Steve Jobs-esque.


The Tacs Nato-Lens is a watch for those who live life through a camera lens

Not all watches have to be round, or connect to your phone. The Tacs Nato-Lens is a stylish piece of wristwear with a design inspired by classic SLR cameras, making it a geeky timepiece for the camera and watch fan.
Movies & TV

Apple teases Monday’s big event with an early look into Steve Jobs Theater

Apple is gearing up for a big event on Monday where it's expected to unveil a video-streaming service. But more than 12 hours before it starts, the company has apparently already cranked up the event's livestream ...
Movies & TV

Apple’s next big event is set for March 25: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Home Theater

Here’s how to watch Apple’s March 25 product reveal event live

It's almost here: Apple's much anticipated March 25 event, where it is widely expected to announce several streaming services, including on-demand and live TV with original programming. Here's how to watch it live.

Time to do taxes? Save up to 50 percent on H&R Block tax software this weekend

Tax season is stressful, and with new tax laws in effect this year, it's not a bad idea to get some help. H&R Block has you covered: For two days only, you can save 50 percent on its great software so you can file your taxes online and save…

Stop dragging windows on your Mac. Here's how to use Split View to multitask

The latest iterations of MacOS offer a native Split View feature that can automatically divide screen space between two applications. Here's how to use Split View on a Mac, adjust it as needed, and how it can help out.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robotic companions and computer-aided karaoke

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!

Breeze through security with these checkpoint-friendly laptop bags

Getting through airport security is a drag, but your laptop bag shouldn’t be. Thankfully, these checkpoint-friendly laptop bags will get you and your gear to your destination with ease.

The new iMacs push on iMac Pro territory, but how much power do you really need?

With Apple refreshing the higher-end iMacs with newer processors and graphics cards, it moves closer to the iMac Pro. In this guide, we consider the performance, features, and help make sense of the differences between the two.

Protect your expensive new laptop with the best Macbook cases

If you recently picked up a new MacBook, you’ll want something to protect its gorgeous exterior. Here, we've gathered the best MacBook cases and covers, whether you're looking for style or protection.

Worried about your online privacy? We tested the best VPN services

Browsing the web can be less secure than most users would hope. If that concerns you, a virtual private network — aka a VPN — is a decent solution. Check out a few of the best VPN services on the market.

Which mid-range Nvidia Turing graphics card should you buy?

Nvidia's top mid-range cards are all solid performers, but which offers the best bang for buck? To find out where you should spend your money on your next big upgrade, we pitted the GTX 1660 vs. GTX 1660 Ti vs. RTX 2060.

Convert your PDFs into convenient Word documents with Adobe or a free option

PDF files are great, but few document types are as malleable as those specific to Microsoft Word. Here's how to convert a PDF file into a Word document, whether you prefer to use Adobe's software suite or a freemium alternative.

Our favorite Chrome themes add some much-needed pizzazz to your boring browser

Sometimes you just want Chrome to show a little personality and ditch the grayscale for something a little more lively. Lucky for you, we've sorted through the Chrome Web Store to find best Chrome themes available.