Skip to main content

Toshiba's impending NAND flash sell-off could put added pressure on SSD market

The NAND flash memory that makes up speedy solid-state (SSD) drives has been going up in price as demand continues to outstrip supply. Not only are more machines being equipped with SSDs instead of the slower-spinning hard disk drive (HDD) of old, but SSDs are getting bigger and demanding more NAND flash modules.

What the industry needs is more NAND production, not less, and it appears that this might not be happening anytime soon. Toshiba is getting ready to sell off part of its own NAND flash production capacity in an effort to generate some cash, as Anandtech reports, and that could cause further consolidation of the industry that likely wouldn’t help with lowering prices.

Recommended Videos

Toshiba is the second-largest NAND flash memory producer behind Samsung, and it’s the only manufacturer that owns everything it needs to make a complete line of storage devices from SSDs to HDDs. Western Digital is the only other company that enjoys such a broad capability, and so it’s a likely suitor. Samsung, for example, can make SSDs by itself, but it can’t make HDDs, and Seagate can make HDDs but not SSDs.

While it’s uncertain what the ultimate impact will be on the availability of NAND flash modules and thus the supply of SSDs — that depends on who purchases the estimated 20 percent equity stake in Toshiba’s NAND business — but it’s unlikely to portend an increase in capacity industrywide. Already, Toshiba and Western Digital are co-operators the world’s largest NAND flash production facilities, and so whether or not that joint venture continues will depend on the buyer.

Toshiba is suffering from a number of challenges in maintaining overall profitability, from recent accounting scandals to other unprofitable divisions that are impacting the company’s bottom line. This move is an effort to stem the bleeding, and it could very well result in SSD and other flash product markets that put even more of a squeeze on supply — with the natural result being continuing price increases.

Please enable Javascript to view this content

Mark Coppock
Mark Coppock is a Freelance Writer at Digital Trends covering primarily laptop and other computing technologies. He has…
My favorite web browser is one you’ve probably ignored – and you shouldn’t
Opera browser on a laptop.

The world of web browsers is divided across some deep fault lines. On one hand, you have Chrome and Safari, which are clearly segregated across ecosystems and command the lion’s share of the market. Edge is a distant third, while Firefox and Brave are mostly tied to small enthusiast communities. 

Then we have new entrants like Arc, which are trying to radically reimagine the concept of a web browser. Smushed between the big players and small fish, we have the Opera browser. It has been around for a while, but in the past couple of years, it has really picked up the pace of innovation.

Read more
6 security settings I always change on a new Windows PC
The Windows Security app in Windows 11.

It's tempting to jump straight into personalizing a new Windows 11 PC — apps, wallpaper, the works. I've been there. There's just something about tweaking a new machine that makes it feel like yours. But before the fun starts, I always take some time to lock down the security settings. It's a small effort that pays off with peace of mind, especially with so many online threats lurking out there. After all, nothing kills the excitement of a new PC faster than running into a virus or security scare.

Here are the settings I change every time I get a new Windows 11 PC — and why they matter.

Read more
It’s not your imagination — ChatGPT models actually do hallucinate more now
Deep Research option for ChatGPT.

OpenAI released a paper last week detailing various internal tests and findings about its o3 and o4-mini models. The main differences between these newer models and the first versions of ChatGPT we saw in 2023 are their advanced reasoning and multimodal capabilities. o3 and o4-mini can generate images, search the web, automate tasks, remember old conversations, and solve complex problems. However, it seems these improvements have also brought unexpected side effects.

What do the tests say?

Read more