Transmeta unveils Efficeon brand and logo

Efficeon ushers in a new era (eon) of efficient computing for users of ultra-portable and mainstream notebook computers. Likewise, Efficeon enables innovation and new classes of devices such astablet PCs, ultra-personal computers, silent desktop computers, blade servers and embedded systems.

The Efficeon microprocessor offers an unmatched combination of power efficiency, design flexibility, performance-on-demand and low cost, and will be a leader in delivering best-in-class performance, per watt, per dollar.

“The Efficeon name and look communicate the ideal of efficient computing that the market is embracing as we enter into this new era of smaller, more powerful, and cooler running devices,” said Arthur L. Swift, senior vice president of marketing, Transmeta Corporation. “As major computer manufacturers evaluate Transmeta’s new microprocessor for a variety of applications, they can rest assured that a strong and memorable brand is behind the product.”

The Efficeon processor is an intelligent and sensible alternative to competitive offerings, as Transmeta promotes freedom of choice for computer makers looking to select complementary chipsets. Efficeon’s dynamic LongRun power management features and integrated architecture give system designers and marketers a wide range of choices in creating products that deliver added value, functionality, security, comfort, reliability, and cost-savings to end users.

“We are promoting the Efficeon brand with our system partners to convey the promise of a distinctive, efficient user experience,” noted Dr. Matthew R. Perry, president and CEO, Transmeta Corporation. “Efficient computing is what the mobile market is demanding–uncompromising application performance, extended battery life, low heat, appealing ergonomic designs, ultra-small form factors, fully integrated functionality, and more dependable products with fewer components. Naturally, all of this has to come at an appealing price point.”

Transmeta was the first x86 microprocessor company to focus on energy efficient processors and the resulting design benefits for small, thin, light and fanless computers in a wireless world. First with Crusoe processors and now with higher performance Efficeon processors, Transmeta continues to generate innovation and meaningful end user benefits, such as lower priced computers and increased productivity by extending the battery life of mobile devices.

“Until Transmeta released the Crusoe processor in 2000, the mobile computer market was stagnating with repurposed desktop technology, oversized and overweight hardware, and disappointing growth,” said Rob Enderle, emerging technology expert for the Enderle Group. “Crusoe showed the computer industry what was possible and helped build the excitement that the market now enjoys. Efficeon has the potential to take advantage of that growth, and we’ve been told by laptop OEMs that this new Transmeta

chip provides positive differentiation and positions well against Intel’s Pentium M. With Efficeon, Transmeta is positioned to take advantage of what should be a very lucrative mobile opportunity through 2004.”

The Efficeon’s ability to execute up to eight instructions per clock enables typical, real-world applications to run about 50 percent faster per clock cycle, and multimedia applications up to 80 percent faster per clock cycle, than the current Crusoe TM5800 processor. Many computer makers, including major names in the industry, have been evaluating the Efficeon processor for a wide range of applications. These companies have provided positive feedback to Transmeta and initial customer product announcements are expected in the fourth quarter of this year.

“Transmeta made the computer industry recognize the narrow-minded nature of the megahertz race, which did not properly balance the changing needs of end users in the emerging wireless computing era,” said Tim Bajarin, mobile computing expert and president, Creative Strategies. “The Efficeon processor should be considered by computer makers looking to build small, thin and light designs that require minimal power budgets.”

The Efficeon logo was created by Plumbline Studios of Berkeley, CA following an audit of other brand symbols in the technology sector. The new microprocessor brand look is meant to radiate its underlying personality and attributes through a strong, clean and distinctive look that is simple, but arresting.

Transmeta will provide additional information about the Efficeon processor in the coming months, including detailed specifications and benchmark data. Dave Ditzel, the company’s co-founder and chief technology officer, will make a presentation about the new processor at Microprocessor Forum in San Jose, October 13-16, 2003. To learn more about Transmeta’s Efficeon processor, visit http://www.efficeon.com/.

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