Windows Media Content Goes Mac OS X

Media encoding company Telestream yesterday announced they’d reached an agreement with Microsoft to distribute Windows Media Components for Quicktime. These components are powered by Telestream’s Flip4Mac technology and available as a free download at Microsoft’s website.

The Windows Media Components for QuickTime add Windows Media playback support to the QuickTime Player and Safari web browser. Once installed, it allows Mac users to view Windows Media video and audio content from within their existing QuickTime applications. It also provides for full playback of high definition Windows Media on a Mac. Other Flip4Mac Windows Media components provide the ability to import for editing and export Windows Media from within QuickTime-based applications.

“Consumers and content professionals are demanding great ways to view Windows Media content on the Macintosh using the platform and tools they know,” said Kevin Unangst, director of the Windows Digital Media Division at Microsoft. “The Windows Media Components for QuickTime, powered by Telestream’s Flip4Mac technology provide this important capability and live up to Telestream’s reputation for outstanding media solutions.”

“Microsoft’s decision to offer Flip4Mac technology as a Windows Media playback option is a tribute to the benefits of our QuickTime-based solution for Mac users,” said Dan Castles, CEO of Telestream. “It underscores Microsoft’s confidence in Telestream and our Flip4Mac brand. In just one year’s time, Flip4Mac has achieved tremendous success and acceptance by both Apple enthusiasts and partners. We’re delighted that the broader Mac community will gain easier access to an enhanced Windows Media playback experience on the Mac as well as exposure to our additional Windows Media tools for the Mac.”