Internet giant Yahoo seems to be on a tear announcing new partnerships and deals: today, the company has announced a partnership with online social gaming phenomena Zynga that will see Yahoo integrating Zynga games across Yahoo’s broad range of sites and service offerings—including Yahoo’s home page, Yahoo Mail, and Yahoo Messenger.
“Yahoo is focused on providing compelling, personally relevant experiences and social games are core to this experience,” said Yahoo Americas executive VP Hilary Schneider, in a statement. “Zynga will bring top notch social game experiences to Yahoo, including through our open platforms such as Yahoo Application Platform and Yahoo Updates.”
Financial terms of the agreement were not disclosed.
The partnership is just the latest in a serious of alliances and acquisitions the company has been making to bolster it social and mobile offerings: Yahoo just announced a partnership with Nokia over mapping and messaging software, just bought the Indonesian mobile social network Koprol, and recently announced partnerships with Twitter and Facebook to bring more of its users online social lives into the Yahoo framework.
Zynga has shot to fame based largely on the popularity of its social games through Facebook: well-known titles include Treasure Isle, Mafia Wars, and a heap of “‘villes” like Farmville, YoVille, and FishVille. However, Zynga’s relationship with Facebook has been testy in recent months; a partnership with Yahoo enables the company to broaden its user base—Yahoo has an estimated 600 million users worldwide—and reduce its dependency on Facebook.
- Yahoo Mail makes it easier for online shoppers to find the best deals
- Yahoo Mail is about to make RSVPing to an event a whole lot easier
- Yahoo Japan invests in a cryptocurrency exchange platform launching this fall
- Oath revamps Yahoo, AOL privacy policies to allow email and photo scans
- Yahoo Mail’s latest feature makes it easy to keep up with the Winter Olympics