When ChatGPT was released to the public, the mind immediately went to future possibilities. As professionals from across all fields got their hands on Open AI’s initial demo, an entirely new world opened up.
But while one can dream about a future where everything is integrated with AI, many have continued to play small with the technology at their disposal. This is seen the most in corporate marketing, where AI has been assigned the odd bit of social media copy, blog writing, and other small tasks.
It may feel like there is a huge gap between current use cases and a world where AI can drive an entire marketing department. But in reality, that world is already upon us.
Boosting marketing campaigns can be done with the support of Evercopy, an AI-powered plug-and-play marketing team that is creating a new normal for how enterprise-level campaigns should be run.
Founded in 2023, Evercopy’s big win in large-scale strategic marketing initiatives is more than a feather in its cap — it’s a message that the entire marketing world is about to be disrupted.
Co-founders Osman Aktepe and Erdal Çokol — with the support of an advisory board comprising leaders from major tech and financial companies — are creating a world where marketing operations are effortless.
It’s an entire “team’s worth of work” on one single platform—and it’s been running enterprise-level campaigns from planning and managing to optimizing.
“There’s a burning need that Everycopy is trying to fix,” says Deniz Ozgur—a Partner of Aktepe and Çokol. “Most of the innovations happening around AI are making things more expensive and bringing more trouble than it’s worth. Companies don’t need another tool that will help them structure things or handle an individual task within their marketing department. They need the brain space to completely forget about these things.”
Ozgur, a Forbes Under 30 member and the Co-Founder of Space Runners, shares that this idea was the genesis for Evercopy.
Most of the tools Ozgur mentions already promise to create copy and other deliverables that generate leads, but these are isolated tools for specific tasks, and require the skill and time of a marketer to use effectively. For an enterprise-level corporation that doesn’t want the headache and sunk costs of managing an entire agency or department (while still attracting leads), these tools simply do not cut it.
“Company structures are evolving from traditional departmental models to AI-driven units as stated by Andrew Ng, founder of Deeplearning.” Ozgur continues, “We foresee companies becoming more agile and compact, with departments managed and coordinated through AI agents. Evercopy aims to be the go-to, easy-to-integrate marketing team that enables companies to grow on-demand.”
Evercopy has made adhering to guidelines and regulations a major focus for their AI-powered marketing tools. In the past, managing marketing campaigns has been a nightmare for many corporations trying to maintain standards and avoid stepping on legal landmines. With the traditional agency model, these guidelines must constantly be repeated and corrected, while Evercopy campaigns start with clear red lines that will never be crossed.
For Novartis, this was the feature that made its executive team confident about running a fully AI-driven campaign.
Evercopy’s excellence in this area comes from how its AI tools were initially developed.
“We trained our model with over 20,000 businesses that belong to one of our investors,” Ozgur explains. “These were all from different geographies and industries — and 65% of them were under strict regulations and limitations.”
By proving competence in following narrow guidelines, Evercopy launched confident it could tackle industries that previously left many agencies scratching their heads (while their clients scrambled to fix compliance issues and get their brand guidelines enforced).
Along with this, Evercopy had a few more things to get right before launching.
“Data protection is everything,” Ozgur says. “And that’s why a lot of companies aren’t doing anything with AI right now. They can’t share their confidential data with public AI models, and don’t want anything exposed while they’re still trying to launch.”
And on the other side of this is IP protection.
“I don’t want my data to be changed while using AI,” the Forbes Under 30 member says. “We want AI to be creative, but not that creative to play around with the product.”
If you’ve ever had an AI tool “hallucinate” and add information not included in your prompt or had your product photos changed while mocking up graphics in an image generator, this is the frustration Ozgur is speaking to.
Both of these things needed to be solved before Evercopy opened up for business, and the platform’s ability to protect the data and IP of its clients is thanks to the rigorous training of its model.
And the fruit of all this effort?
An AI-powered marketing platform that gives the existing AI tools on the market and the traditional approach to enterprise-level marketing campaigns a run for its money.
To learn more about Evercopy, visit its website.
